The annual Social Media Trends 2023 Report has been released by Talkwalker, the industry leader in consumer intelligence and deep listening, and Khoros, a recognized innovator in digital-first customer engagement tools and services. The revelation comes in the wake of the firms’ announcement of their strategic alliance to enable deep listening and social media management through a single, seamless experience.
The social media trends that matter most for companies, marketers, and PR experts to follow in the upcoming year are highlighted in the Social Media Trends 2023 Report, titled from insights to action: how to disrupt a disruptive customer. The paper made use of Talkwalker’s social listening and AI-enabled analytics capabilities to identify the 10 biggest social media trends for 2023 and show how users are driving them.
The Strategic Services team at Khoros has provided marketers with industry-specific social engagement tactics that support the insights behind each trend. Industry experts including SmitaMurarka from Duroflex, Samit Malkani from Google, and Aurnob Godinho from Bombay Shaving Company have also contributed to this paper.
In this report, some of the major trends were:
Customer interaction will become even more social – 75% of consumers say the pandemic has resulted in long-term changes in their behaviors and preferences, such as a greater emphasis on urgency. Brands must prioritize the customer experience by responding quickly with support, information, or solutions. Expect more brands to use social media as dedicated support channels in 2023, allowing for a quick, efficient response regardless of which platform consumers use to contact them.
Social commerce will rise and fall in popularity – Increased demand for affordability is being driven by large increases in post-pandemic digital growth and rising living costs. Consumers will be more willing to experiment with new shopping channels, such as social, soon. However, some countries are more prepared than others to embrace social commerce. In India, social commerce is expected to grow at a 55-60% CAGR from FY 20-25, increasing the current market size from $1.5-2 billion to $16-20 billion.
Communities will be prioritized over personas by brands – According to 66% of branded communities, their community has increased loyalty. Brands will prioritize learning more about their consumer ecosystems to understand who is driving and sharing brand-related conversations. Influencers, employee advocates, and consumers will be involved in brand communities to foster genuine connections and consumer-led content.
“As marketers, we recognize the significance of data and having to listen to our customers. However, we need to be more action-oriented and make better use of those insights,” said Dillon Nugent, Khoros CMO. “As the world expands, consumers’ comfort level with doing things online—shopping, researching, socializing—doesn’t diminish.” They are also more concerned with their communities—global, local, in-person, and online. Marketers must delve deeper into these trends and behaviors to personalize customers’ experiences and develop more impactful strategies that enable your product to stay connected to clients and grow its market presence.”
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