25 November,2025,New Delhi : Ritz Media World (RMW), one of North India’s leading creative agencies for over 17 years, today announced the launch of Contenaissance—its AI-enabled creative and pre-visualisation studio that helps brands cut campaign turnaround time and bring ideas to life with greater accuracy and clarity.
Contenaissance has been developed to support today’s fast-paced marketing needs, where brands require multiple content formats, localised versions, and quicker creative optioneering. The studio uses advanced AI tools to produce on-brand copy, visual concepts, and 3D previews in a matter of hours instead of weeks, while maintaining the brand’s voice, tone, and strategic integrity.
“Brands today need more ideas, more versions, and more localisation—delivered faster than ever,” said Ritz Malik, Co-founder, Ritz Media World. “Contenaissance gives us a decisive creative advantage by allowing our teams to explore multiple directions rapidly, while giving clients early clarity on the visual and strategic path forward. AI works best when it is guided with intent, and Contenaissance has been built with that philosophy at its core—powered by brand tone rails, approved claims, and verified first-party intelligence to ensure every output remains creative, accurate, consistent, and fully compliant. It’s not just a tool; it’s a smarter, more reliable way for brands to build campaigns at the pace the market now demands.”
Why Contenaissance matters — The market reality
In the last few years, campaign timelines across industries have shrunk significantly – often by as much as 40 to 60 percent – as brands work within faster digital cycles. This shift has increased the pressure on creative teams, with marketers now expecting five to ten variations of a single campaign instead of the one or two required earlier. Localisation demands have also surged, especially for brands rolling out multilingual digital campaigns. In this faster landscape, pre-visualisation has become essential for ensuring that large ATL ideas translate smoothly into digital, retail, and on-ground formats.
Contenaissance has been designed precisely for this environment—helping brands move quickly with greater clarity, sharper alignment, and fewer production risks.
How Contenaissance helps brands
Contenaissance brings speed and structure to the early creative process. Clients can explore multiple script routes, hooks, visual territories, and storylines at once, enabling teams to lock in the creative foundation much earlier and with higher confidence.
The studio also strengthens the pre-viz stage by producing mood boards, 3D previews, visual territories, and storyboard drafts that ensure a smooth transition from concept to execution across films, OOH, digital channels, and retail environments.
Beyond speed, the platform improves efficiency during high-pressure timelines. It supports multiple rounds of testing, localisation, and format development without inflating production budgets, while keeping editorial and compliance reviews integrated throughout. This ensures that the entire workflow remains sharp, reliable, and ready for campaigns that demand accuracy across media.
Early Work Example
For a North India real estate launch, Contenaissance delivered 3D amenity visualisations, reel-first script routes, and platform-specific adaptations in the very first sprint. This early clarity helped the brand finalise a unified key visual and multi-platform creatives ahead of schedule, keeping both production and media timelines firmly on track.
