Oakley has introduced Rohit Sharma to be the brand ambassador of the company and join its system of global athletes. As part of the organization, Rohit Sharma will be promoting the Oakley eyewear within different consumer range. The main aim of this partnership is to drive the brand’s commitment to sports performance in India.
Oakley is a branding company for sunglasses, sports visors, watches, backpacks, shoes, and other accessories. The company currently holds more than 600 patents for eyewear, materials, and performance gear. This brand started operations in India from 2009 onwards and looking forward to investing its presence on Amazon, Flipkart, Myntra.
Rohit Sharma is a world-class cricketer and also an inspiration for the younger generations. He has tons of accomplishments under his belt, from holding the title of scoring the most centuries in a single edition of the World Cup to being nominated for the Rajiv Gandhi Khel Ratna Award and more.
During this COVID-19 Pandemic, Oakley company is moving forward to introduce its new products and gaining more customer base. Sharma is an energetic person who has a huge fanbase inside and outside India, so they are planning to gain attention among the youth during these social distancing times.
As per the organization, Rohit joins the strong circle of globally celebrated athletes living out their obsessions and will be wearing the brand’s eyewear equipped with Oakley Prizm, a lens technology, grounded in decades of research that has transformed eyewear into vital sports equipment. also, the company has stated that this partnership is its latest step towards the brand’s deep-rooted commitment to sports performance in India.
Having the right gear is very much important for every athlete and Oakley as a brand has been helping athletes to push their boundaries of performance. He has always been a passionate fan of Oakley eyewear as they provide clarity, safety, and technology behind each lens truly stand out.
Ben Goss, global brand director, Oakley, said, “A true game-changer, Rohit champions passion, progression, and performance – values that represent Oakley, thus making him an ideal fit to represent and lead the brand dialogue. We are excited to have him on board and look forward to a successful association.”