Bangalore, 3 February, 2026: Royaloak Furniture, India’s No. 1 furniture brand, has announced the launch of House of Interiors by Royaloak, a new vertical focused on end-to-end interior solutions. The launch marks a strategic expansion of Royaloak’s offerings, moving beyond standalone furniture to deliver integrated, design-led home interiors for urban Indian households.
The new vertical is being introduced in response to evolving customer demand for cohesive design, single-point accountability, and predictable execution in home interiors. As homeowners increasingly seek trusted brands that can manage the entire interior journey, from design and planning to installation, Royaloak is leveraging its scale, sourcing capabilities, and nationwide retail footprint to address this gap. With consumer preferences evolving and trends like smart homes, sustainable design, priority on aesthetics and preference for multifunctional spaces and furnishing solutions, the industry is likely to witness further growth and diversification.
The first House of Interiors experience centre has been launched at Royaloak’s Banaswadi store in Bengaluru, where customers can explore complete, ready-to-live interior environments. The format allows homeowners to visualise how furniture, kitchens, storage, appliances, and finishes come together as a unified design system, rather than as individual purchases. House of Interiors brings together design expertise, modular solutions, technology-enabled planning, and execution oversight under one umbrella. The vertical caters to 2 and 3 BHK apartments, villas, and hospitality spaces, offering customised solutions across kitchens, living rooms, bedrooms, wardrobes, and built-in appliances.
“Furniture is only one part of how people experience their homes,” said Mr. Mathan Subramaniam, Managing Director, Royaloak Furniture. “House of Interiors is a natural extension of that belief. This vertical allows us to move from selling individual products to creating thoughtfully designed living environments. With our scale, sourcing strength, and retail footprint, we are well-positioned to offer integrated interior solutions that combine global design with the realities of Indian homes.”
The brand has also introduced room-set formats, enabling customers to experience fully designed spaces rather than browsing isolated products.
“Indian homeowners today are looking for clarity, coordination, and confidence when it comes to interiors,” added Mr. Vijai Subramaniam, Chairman, Royaloak Furniture. “House of Interiors is designed to simplify that journey, bringing together design, planning, and execution within a trusted ecosystem. It reinforces our commitment to making global design accessible, not just affordable.”
Drawing from Royaloak’s global sourcing and design legacy, House of Interiors integrates European elegance, American comfort, Asian efficiency, and solid wood craftsmanship, all adapted for Indian living conditions. Designs balance aesthetics with durability, efficient space utilisation, and long-term functionality.
The offering includes modular kitchens across L-shaped, U-shaped, island, peninsula, and parallel layouts, along with wardrobes, walk-in closets, living room units, TV consoles, bookshelves, crockery units, puja units, and integrated appliances such as ovens, hobs, dishwashers, coffee machines, and refrigerators. Countertops in granite and quartz complete the solutions, ensuring consistency across form and function.
House of Interiors by Royaloak will be rolled out across select stores in phases, with the Banaswadi outlet serving as the first experiential hub for the new vertical.
