Wednesday, July 15, 2026
HomeBrands in ConversationRSWM Unveils 'Sutradhaar' at Bharat Tex 2026, Showcasing India's Textile Journey from...

RSWM Unveils ‘Sutradhaar’ at Bharat Tex 2026, Showcasing India’s Textile Journey from Tradition to Tomorrow

The 65-year-old textile major unveils an integrated Farm-to-Fashion showcase at Bharat Tex 2026, spotlighting sustainable fibres, technical textiles and next-gen innovation

National, July 15, 2026: RSWM Limited, the flagship company of the LNJ Bhilwara Group and one of India’s leading  integrated textile manufacturers, unveils ‘Sutradhaar – The Thread That Connects Tradition to Tomorrow’ at Bharat  Tex 2026, India’s largest global textile exhibition. The RSWM pavilion was visited by Shri Giriraj Singh, Hon’ble Union  Minister of Textiles, Government of India, who experienced the newly unveiled ‘Sutradhaar’ showcase at the  exhibition. 

Aligned with the Government of India’s 5F Vision of Farm to Fibre, Fibre to Fabric, Fabric to Fashion and Fashion to  Foreign Markets, RSWM will present the complete journey of Indian textiles, from responsibly sourced fibres to globally  competitive fashion solutions. 

Building on the success of last year’s Panchtatva showcase, which celebrated nature as the foundation of sustainable  innovation, Sutradhaar marks the next chapter in RSWM’s brand narrative. Inspired by the traditional Indian concept  of the Sutradhaar, the narrator who binds every part of a story together, the showcase reflects how every stage of the  textile value chain is interconnected through innovation, responsible manufacturing and sustainability. 

At Bharat Tex 2026, visitors will experience RSWM’s extensive portfolio across six business verticals, including Cotton  Yarn, Synthetic Yarn, Mélange Yarn, Sustainable Yarn, Denim Fabric and Knitted Fabric. The showcase will demonstrate  the company’s integrated manufacturing capabilities and its commitment to delivering innovative, value-added textile  solutions for domestic and international markets. The showcase will also feature the Synthetic Yarn Sustainable  Collection 2.0, including the Protective Wear range comprising high-performance spun yarns engineered with fibres  such as Meta Aramid, Para Aramid, Protex®, PyroTex® and Dyneema® for flame-resistant, anti-static and protective  textile applications, alongside the Color Bonding – Melange collection featuring premium fibre-dyed mélange yarns  with superior colour consistency and design versatility. The collection incorporates natural fibres such as Eri Silk, Hemp,  Ramie and Suvin Gold Cotton, alongside advanced performance materials including Graphene and Dyneema.The  company will also showcase sustainable fibre innovations featuring Organic Cotton, Bamboo, Circulose, SeaCell and  Recycled Cotton, while highlighting GRAFYRA®, its Graphene Enhanced Smart Yarn developed for sportswear, technical  textiles and smart textile applications. 

A part of RSWM’s business, LNJ Denim will showcase its AW27 denim collection, ‘In-DIG’o Alchemy’, inspired by the  transformative nature of indigo and curated across six distinct themes: Pulse, IndieCraft, Nova-Lab, Aerolite,  MetroEdge and Neo-City, bringing together heritage craftsmanship, contemporary design and next-generation denim  innovation. Visitors will also get a first look at the Arctic Comfort AW 27/28 knitted fabric collection, featuring  sustainable, trend-led fabrics for menswear, womenswear and kidswear, along with value-added fabric innovations for  activewear, casualwear, sleepwear and innerwear. Together, these innovations will demonstrate the company’s  integrated manufacturing capabilities and its commitment to delivering innovative, value-added textile solutions for  domestic and international markets.

RSWM will also present an early glimpse of its recently announced collaboration with the Northern India Textile  Research Association (NITRA) for the development of Milkweed (Aak) blended yarns and fabrics. The initiative aims  to commercialise an indigenous fibre that grows naturally in arid regions without irrigation, fertilisers or pesticides,  supporting India’s vision of developing next-generation sustainable fibres while reducing dependence on imported fine 

grade wool. 

Further strengthening its innovation portfolio, RSWM will showcase a new range of high-performance technical textile  solutions, including specialty yarns developed for protective and industrial applications. The company will also present  future-ready materials that combine advanced functionality, sustainability and engineering excellence. 

Riju Jhunjhunwala, Chairman & Managing Director, RSWM Limited, said, “As RSWM celebrates 65 years, Sutradhaar  reflects both our heritage and our vision for the future, the journey of Indian textiles from our farms and factories to  global markets, woven together through innovation, sustainability and craftsmanship. At Bharat Tex, we want to show  how that journey translates into globally competitive, future-ready textile solutions.” 

Elaborating on the ‘Sutradhaar’ showcase at Bharat Tex 2026, Rajeev Gupta, Joint Managing Director, RSWM Limited,  added, “The textile industry today is evolving beyond products to conversations around sustainability, traceability,  innovation and responsible manufacturing. Through Sutradhaar, we will showcase how RSWM connects every stage of  the textile value chain, from responsibly sourced raw materials to value-added fabrics and global fashion markets. Our  integrated portfolio, combined with investments in advanced materials, circular manufacturing and next-generation  fibres, reflects that commitment.” 

Today, RSWM exports to over 70 countries. Around 70% of the company’s energy mix comes from renewable sources,  and its operations include Zero Liquid Discharge systems, recycled fibre production, biofuel-based energy and certified  sustainable sourcing, in line with its long-term commitment to responsible growth. 

Through Sutradhaar, RSWM aims to present a compelling narrative that connects India’s rich textile heritage with the  future of global fashion, showcasing products that are innovative, sustainable and globally competitive while  reinforcing the country’s position as a preferred destination for value-added textile manufacturing. 

About RSWM Limited (BSE: 500350, NSE: RSWM):  

RSWM Limited, the flagship company of the LNJ Bhilwara Group, is one of India’s leading manufacturers and exporters  of synthetic, cotton and blended yarns, mélange yarns, knitted and denim fabrics. Under the leadership of Mr. Riju  Jhunjhunwala, Chairman, Managing Director & CEO, and Mr. Rajeev Gupta, Joint Managing Director, the company  exports its products to over 70 countries across the globe. 

RSWM operates 12 manufacturing facilities equipped with 5.47 lakh spindles, 6,120 rotors and 178 looms. The company  has an annual production capacity of 32 million metres of denim fabric, 12,000 MT of knitted fabric and 48,517 MT of  Green Fibre® recycled polyester. Driven by its sustainability-first approach, RSWM recycles over 20.5 lakh KL of water  annually, sources nearly 70% of its energy from renewable sources, has reduced Scope 2 CO₂ emissions by 18.1%, and  recycles approximately 6.5 million PET bottles every day. For more information, please visit www.rswm.in 

About LNJ Bhilwara Group: 

LNJ Bhilwara Group is recognised as one of India’s credible and influential conglomerates. Leveraging on its rich legacy  spanning over six decades, the group has successfully diversified its portfolio, generating an annual revenue of USD 1.2  billion. From a humble beginning in the textiles sector, the group has expanded its presence in various sectors, including  graphite electrodes, power generation, IT-enabled services, power engineering consultancy, energy storage solutions,  and skill development. At present, the LNJ Bhilwara group encompasses 22 companies across sectors, with 5 of them  listed on the Indian stock exchanges. Its production units and corporate offices are spread across 41 locations in India,  employing over 28,000+ proficient workforces.

Author
Authorhttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts