SEOUL, Korea – March 16, 2026 – Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.
According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,[1] reinforces Samsung’s position at the forefront of the home entertainment industry.
Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.
The lineup will include:
- HW-Q990H flagship soundbar, the successor to the HW-Q990F
- All-in-one soundbar HW-QS90H
- Bouroullec-designed Music Studio 7 and Music Studio 5 Wi-Fi speakers
