India, 20 March 2025: ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, has once again proven its dominance with the record-breaking success of Sankranthiki Vasthunnam. Since its digital debut on March 1st, the film has amassed 360+ million streaming minutes, making it the biggest opening ever on ZEE5. Its television premiere on ZEE Telugu has been nothing short of historic, delivering a staggering 18.1 TVR (SD+HD), the No. 1 World Television Premiere (WTP) across India in the last 2.5 years.
Building on its remarkable success, Sankranthiki Vasthunnam has become the only film in the last 2.5 years to surpass the 10 million AMA mark, recording an impressive 11.1 million AMAs (Average Minute Audience). Its widespread appeal and compelling narrative have driven unprecedented viewership, further solidifying ZEE5 and ZEE Telugu’s commitment to bring premium entertainment to millions.
Originally released in theatres to great acclaim, the Venkatesh Daggubati-starrer mesmerized audiences with its festive grandeur and gripping storyline, amassing over ₹300 crore worldwide. Its highly anticipated OTT debut on ZEE5 shattered records, crossing 100 million+ streaming minutes within just 12 hours, surpassing previous records on the platform and reaffirming ZEE5’s position as the ultimate destination for blockbuster entertainment.
Speaking on the overwhelming response, a ZEE5 spokesperson said, “The phenomenal success of Sankranthiki Vasthunnam reflects the deep connection audiences have with compelling, high-quality storytelling. The film’s record-breaking performance on ZEE5 highlights our commitment to delivering the best entertainment to our viewers across India and beyond. We are thrilled to see such massive love pouring in and will continue to bring more extraordinary content to our platform.”
Directed by Anil Ravipudi, the film follows the story of Damodara Raju (played by Venkatesh), a former Deputy Commissioner of Police, who is approached by his ex-girlfriend and Assistant Commissioner Meenakshi (portrayed by Meenakshi Chaudhary) to assist in a high-profile kidnapping case. The victim, Satya Akella, a CEO of a multinational conglomerate, has been abducted under mysterious circumstances. Adding a comedic twist to the intense investigation is Damodara Raju’s wife Bhagyalakshmi (played by Aishwarya Rajesh), who insists on joining the mission to keep an eye on her husband and his ex-girlfriend. This makes the film filled with some hilarious and action-packed sequences.
