Veet has unveiled a new campaign for its newly launched range Veet Pure. The campaign film features Sarah Ali Khan in it, who celebrates women irrespective of their skin color, ethnicity, hair type, and style. The campaign was created by Havas Worldwide India.
Commenting on the launch, Dilen Gandhi, Regional Marketing Director, South Asia of Health & Nutrition, Reckitt, says that Veet has been women’s preferred choice for superior, effective, and easy-to-use hair removal solutions at home. He also says that they have always checked and ensured that they elevate their product offerings catering to the evolving needs of their consumers. Their new and improved Veet Pure range, with its carefully curated formula, looks forward to disrupting the consumer experience when using hair removal creams beyond a reasonable doubt. To ensure that they live up to their promise, they have tested the new product with Indian women to ensure that they make their hair removal experience a pleasant one.
Bobby Pawar, the Chairman and Chief Creative Officer of Havas Group India, said that an exciting change in the hair removal cream formulation has been due for a very long time. For a generation that is always looking for the next big and new things in all aspects of life and at all levels of society, it was time that someone had brought about a change in the usual products in the hair depilation category. That is when the Veet brand decided to sit up and take note of what the consumers wanted and what they preferred, which stood as the main reason for this new formulation in the form of Veet Pure. To unveil this new product that caters to all skin types, they have conceptualized a film that draws parallels on how this new ad has improved formulation, which was so much in need of this category of hair removal creams. What makes this campaign communication even more meaningful and interesting is that a popular star face like Sara Ali Khan pushing the message, while driving awareness around the brand is more exciting to the audience and catches their eyes.