NEW DELHI: Sass Communications, an expert market-strategist and communication specialist firm, has been chosen by Makeup Eraser India to manage its communication needs. Sass Communications will be in charge of promoting the brand, increasing its exposure, coordinating corporate communications, and managing all media relations in the constantly evolving industry of sustainable cosmetics.
A well-known name when it comes to a trustworthy and environmentally friendly brand, Makeup Eraser fashioned a way to remove all traces of makeup off your face. The speciality of the merchandise by this brand, is machine washable and reusable exfoliation and erasing towel that thoroughly cleans your skin without the use of soap, chemicals, or oil. By doing away with single-use wipes, the company is committed to creating a sustainable future. Further addition to their accomplishing lineup is The Sponge— a first ever machine washable and reusable beauty blender.
Upon partnering with Sass PR as their communication partner, founder Sargam Dhawan Bhayana – Director (MakeUp Eraser India) Comments,“While we have established our global presence, there is a scope to penetrate deeper into the society with our product, to bring about a sustainable change. Having witnessed Sass Communications’ work and the recommendations I’ve received, I am convinced that they are the best choice to comprehend the mission of our brand and advance it through strategic communication. I put my faith in their knowledge of the beauty and makeup industries to increase our position in the sector through successful campaigning. In fact, I’m sure that their polished experience will only help put us forward and how we differ from other market players.”
Over 80 businesses have been a part of Sass Communications’ strong portfolio over the previous two years. The communications developed by Sass PR for various companies have been effective strategies, owing to their experience of working with the majority of brands in the beauty and skincare industries. Mirroring the expansive marketing techniques, these strategies successfully target and gather high-end audiences.
Commenting upon the addition of MakeupEraser to the portfolio, Ishita, the founder of Sass communications expresses, “We are thrilled to manage the communications and devise new tactics for Makeup Eraser India. Personal care, cosmetics, and skincare industries are experiencing a sway towards sustainability. Having previously worked with a number of beauty and environmentally-conscious brands, we have the expertise to tailor creative solutions for Makeup Eraser and their mission to make makeup routines sustainable. We’ll spearhead valuable PR initiatives and aid their entry into the advancing digital world. We are confident that our integrated approach will improve their prominence and exposure among the appropriate target population.”