National, 16 October 2026: SBI Card, India’s largest pure-play credit card issuer, and Eternal Limited (formerly known as Zomato Limited) announced the launch and ‘early access’ for the Eternal SBI Card, a co-branded credit card designed for customers across Eternal and its affiliates. The credit card is among the first in the category to offer instant discounts across multiple brands within one ecosystem, bringing greater value to customers’ everyday purchases while also extending benefits beyond the Eternal group brands. Customers can now request early access through the Zomato, Blinkit, and District apps to receive an invitation to apply when the card becomes available from 22 October 2026, in a phase-wise manner.
Cardholders get a 10% instant discount on transactions on Zomato, District, and Blinkit (only on products under the category of electronics and beauty) and a 5% instant discount on purchases under all other categories (subject to certain excluded categories mentioned below) on Blinkit. These discounts shall be subject to a combined cap of ₹2000 per month across purchases made through all the aforementioned platforms. Additionally, there is a 10% instant discount on Bistro and a 1+1 offer on the purchase of movie tickets through District (all discounts on Eternal brands are over and above existing platform offers). With the Eternal SBI Card, customers can also earn 5% cashback, up to ₹1,000 a month, on spends with Apollo 24|7, ixigo, Uber, and Urban Company. The Eternal SBI Card comes with the cashback auto-credit facility, which allows automatic credit of entitled cashback against eligible transactions directly to the SBI Card account on statement generation.
Salila Pande, Managing Director & Chief Executive Officer, SBI Card, said, “SBI Card has always strived to bring products for its customers that are customised as per their diverse lifestyle and preferences, offering maximum value and enhanced experience. Launch of the Eternal SBI Card in strategic alliance with Eternal reflects this commitment. Designed around customer’s everyday spending needs, the card brings together compelling cashback benefits, convenience, and value across a wide range of categories. The launch will bolster our retail co-brand credit card portfolio.”
Akshant Goyal, Chief Financial Officer, Eternal, said, “Get more out of every day’ is the core belief the Eternal SBI Card is built on. There’s a strong opportunity to create more value around the high-frequency transactions that are already a part of our customers’ lives. With Zomato, Blinkit and District at the centre, the card brings together these every day spends in one ecosystem, while extending value beyond it.”
Beyond the core value offered, the co-branded credit card offers cashbacks and rewards on certain spends outside Eternal’s ecosystem. Cardholders get a 6-month complimentary Zomato Gold membership as a welcome benefit on payment of the ₹499 joining fee. Along with this, cardholders can also enjoy a spend-based annual fee waiver on achieving annual spends of ₹2,00,000 in the previous year. The credit card also provides a 1% fuel surcharge waiver of up to ₹200 in a statement cycle.
Available on both the Mastercard and RuPay networks, customers can apply for the credit card through the Zomato, Blinkit, or District mobile apps, through a fully digital onboarding process.
Eternal SBI Card Key Highlights:
Welcome Benefits:
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Movie Offer:
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Rewards Redemption
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About SBI Card
SBI Cards and Payment Services Limited (‘SBI Card’) is a non-banking financial company that offers extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle, rewards, travel & fuel, and banking partnership cards along with corporate cards covering all major cardholder’ segments in terms of income profile and lifestyle. The brand has a wide base of over 22.6 MM+ cards-in-force. SBI Card has a diversified customer acquisition network that enables the organisation to engage prospective customers across multiple channels. SBI Card is a technology driven company.
