As Diwali illuminates homes across India, Scandalous Foods, the country’s fast-growing B2B innovator in Indian sweets, has achieved remarkable festive performance, delivering 259% year-over-year growth in pre-orders and overall sales. This strong result reflects the brand’s strategic focus on year-round demand, enhanced by targeted seasonal initiatives that align with enduring consumer preferences for authentic indulgence.
The growth stems from key client acquisitions and the successful launch of Diwali staples such as chhena jalebi and the special Jamun Jubilee, which became a smasher hit and resonated strongly in the post-meal dessert segment. This evokes the festival’s cherished rituals of family gathering and shared indulgences. Leading the charge are Rasmalai and Sitaphal Rasmalai, which have seen the highest demand via restaurant partnerships. They appeal to customers seeking accessible yet celebratory treats that capture the joyous essence of Diwali’s sweet traditions. Pre-orders began building momentum in Q3, earlier than typical industry patterns, indicating a shift toward proactive planning among consumers who value convenience and quality during the festive season.
Notably, without entering the corporate catering space, Scandalous Foods recorded a 219% increase in total orders, reinforcing its position in the affordable-aspirational category, which offers desserts that complement everyday dining with a touch of festive joy.Notably, without entering the corporate catering space, Scandalous Foods recorded a 219% increase in total orders, reinforcing its position in the affordable-aspirational category, which offers desserts that complement everyday dining with a touch of festive joy.
“This Diwali has highlighted the lasting appeal of traditional mithai, delivered with modern reliability,” said Sanket S., Founder, Scandalous Foods. “Our 259% growth is a direct outcome of trusted partnerships and innovative solutions like blast freezing technology, which extends shelf life to six months while preserving authentic flavors. This positions us to build on our momentum with confidence.”
Post-Diwali, the brand is advancing its portfolio with Mithai Sundaes and fusion desserts, seamlessly integrating heritage recipes with contemporary formats. Packaging and design further enhance festive engagement, incorporating nostalgic elements alongside technology-driven features to create meaningful consumer connections.
Scandalous Foods projects 250% growth for FY26, driven by continued innovation, market expansion, and planned exports in 2026, aiming to reach over 1 lakh HoReCa touchpoints within five years. This festive season underscores the brand’s commitment to blending cultural heritage with forward-thinking strategies, ensuring sustained leadership in India’s evolving sweets landscape.
