Mumbai, India: Schwarzkopf Professional, the salon-first hair authority trusted by professionals worldwide, announces the launch of its latest India campaign for the OSiS+ styling range, built around a simple but powerful idea: being moment-ready, anytime. Expanding beyond the salon chair, the campaign brings professional styling into everyday life, enabling consumers to stay ready for every shift, switch, and spontaneous plan.
Fronted by Jim Sarbh in a bold and deliberate casting choice, the campaign positions “moment-ready” as a mindset rather than a routine. Known for his fluid, non-conforming approach to style, Jim embodies the idea of showing up differently across moments without being defined by a single look. His association signals a clear brand stance. Styling today is adaptive, instinctive, and constantly in motion.
Launching across social and digital platforms, the campaign captures real, in-between moments. These are quick transitions where there is no time for a reset, but every need to show up put-together. Whether it is moving from day to night, stepping into an unplanned meeting, or heading out straight from work, OSiS+ is designed to deliver salon-level results in seconds.
Rooted in Schwarzkopf Professional’s backstage and salon expertise, the OSiS+ range translates professional performance into intuitive, high-impact formats that work across Indian hair types and climates. From humidity to long, on-the-go days, each product is engineered to hold up through changing conditions, ensuring you remain moment-ready no matter what the day demands.
At the core of the range are hero products that enable quick styling and easy reworkability. Flexwax delivers flexible hold with a natural finish, ideal for reshaping styles through the day. Dust It, an OG favourite and a trusted staple, provides instant lift and texture for quick volume boosts. Mess Up creates matte, undone looks with minimal effort, while Bounty Balm enhances natural curls while controlling frizz in humid conditions. Together, they allow consumers to reset, refresh, or completely switch their look within seconds without over-styling or weighing the hair down.
As grooming becomes more dynamic, consumers are moving away from fixed routines toward styling that can keep pace with real life. OSiS+ taps into this shift by making professional styling responsive. It is built not for one look, but for multiple moments across the day.
Reflecting on the campaign, Jim Sarbh shares, “What I like about OSiS+ is that it brings professional control into your everyday routine without making it feel complicated. You can quickly reset your hair between plans, switch things up depending on where you are going, and keep it feeling effortless. It fits into real life, rather than asking you to stop and style.”
Kartik Kaushik, Country Head / General Manager, Henkel Consumer Brands – India & South Asia, adds, “OSiS+ has always been a market leader in professional styling, trusted by hairdressers globally. In India, we are seeing a consumer who is constantly moving between moments and expects products that can keep up. With OSiS+, we are extending our salon expertise into everyday routines, offering fast, versatile solutions that deliver consistent results across hair types, climates, and occasions. Partnering with Jim Sarbh helps us bring this ‘moment-ready’ mindset to life in a way that is both contemporary and culturally relevant.”
Deepak Jalhan, Meister, Hair Artist Kollektiv at Schwarzkopf Professional, adds, “Today’s consumer is looking for styling that is quick, versatile, and suitable for different moments of the day. The focus is no longer just on achieving a perfect finish, but on balancing high performance with effortless style. With OSiS+, you get professional-grade control and texture that works effortlessly across hair types, making it easy to restyle, refresh, and create looks that feel natural and lived-in.”
Anchored in professional performance and designed for real-life transitions, OSiS+ reinforces a clear proposition. When products are built to adapt instantly and perform consistently, being moment-ready is no longer something you prepare for. It is simply how you show up.
Effortless is the new premium, and with OSiS+, being moment-ready is a given
About Schwarzkopf Professional
Since its inception as a family business by Hans Schwarzkopf in 1898, Schwarzkopf Professional holds a worldwide leading position in Beauty Care. With the customer at the center of its business model, Schwarzkopf Professional innovates, inspires, educates, connects, and supports the hairdresser, adding real value to their salon business. From cutting-edge products such as Bonacure, IGORA, OSiS+ and breakthrough integrated Bonding Technology, to bi-annual Essential Looks trend collections, tailored salon support programs, and progressive hairdresser training from ASK Education – Schwarzkopf Professional is continuously reinventing hair in partnership with the community. Together. A passion for hair.
