July 2026, Mumbai, India : Independent marketing agency Scribbld has announced the addition of two new brands to its growing portfolio, Playnxt, a design-led toy brand with over a decade of legacy in premium retail, and Terrapy, a holistic women’s wellbeing brand focused on supporting women through every stage of life. Both mandates will be managed from Scribbld’s Mumbai office.
For Playnxt, Scribbld will lead social media strategy, content creation, and digital storytelling as the brand expands into the direct-to-consumer space. The mandate will focus on building Playnxt’s brand voice and social media presence as it evolves from a manufacturer-led identity to a consumer-facing brand that speaks directly to parents. Through the partnership, the agency aims to tap into the nostalgia and emotional richness of unstructured, screen-free play while building a digital-first brand that parents can relate to, trust, and grow with.
For Terrapy, Scribbld will be responsible for social media, content, and digital storytelling aimed at building a trusted and relatable voice in women’s wellbeing. The partnership seeks to create meaningful conversations, education, and community around women’s health across every age and life stage. The larger goal is to establish Terrapy as a holistic wellbeing platform that women can turn to not only for products, but also for guidance, support, and everyday wellness rituals.
Speaking about the partnership, Bhavik Shah, Founder, Playnxt, said, “The most important aspect for me with regard to working with an agency was to ensure that there’s an alignment in terms of objectives and ideology. Scribbld from the onset has been working to understand what my brand really wants to say. I am really looking forward to working with their enterprising team led by Kajol.”
Commenting on the mandate, Mallika Timblo, Founder & CEO, Terrapy Nutrition, said, “Women’s wellbeing has traditionally been approached in silos. A woman might seek support for sleep, hormones, metabolism, menopause or emotional wellbeing separately, despite these experiences often being interconnected. Terrapy was created to take a more holistic view. Our goal is to support women through every age and stage of life with products, education and community that acknowledge the realities of being a woman today. As we continue to grow, we are excited to partner with Scribbld to help us reach more women and create conversations that make wellbeing feel more accessible, relatable and actionable.”
Speaking on both mandates, Kajol Bheda, Founder, Scribbld, said, “What excites us about both Playnxt and Terrapy is that they are brands with a very clear point of view and a genuine desire to create meaningful impact in people’s lives. While Playnxt is bringing back the joy of unstructured childhood play for a new generation, Terrapy is reimagining women’s wellbeing through a more holistic lens. We love partnering with brands that stand for something bigger than just the product, and we’re excited to help tell these stories in a way that resonates deeply with consumers.”
These wins further strengthen Scribbld’s growing portfolio of consumer and lifestyle brands across India and the UAE.
About Playnxt
Playnxt is a design-led toy brand with over a decade of experience in premium offline retail. Available across leading retailers including Hamleys and Toys”R”Us, the brand is now expanding into the D2C space with a strong focus on encouraging imaginative, unstructured, and screen-free play experiences for children. Through thoughtfully designed products, Playnxt aims to create meaningful play experiences while helping parents nurture creativity and curiosity in the next generation.
About Terrapy
Terrapy is a women’s wellbeing brand built on the belief that women deserve products, information, and support designed specifically for them. The brand takes a holistic approach to wellbeing, supporting women through different life stages and health concerns including hormonal wellbeing, sleep, energy, metabolism, gut health, emotional wellbeing, fertility, and healthy ageing. Through science-backed products, education, and community, Terrapy aims to make women’s wellbeing more accessible, relatable, and actionable.
About Scribbld
Scribbld is a Mumbai-headquartered independent marketing agency with operations across India and the UAE. Founded by Forbes India and Forbes Asia 30 Under 30 honouree Kajol Bheda, the agency has grown into a 50+ member team working with brands such as Nykaa, Adani Airports, Foot Locker, TonyMoly, HDFC, Abbott, Haldiram’s, and more. Scribbld specialises in building culturally relevant brands through strategy-led storytelling, social media, performance marketing, and integrated digital campaigns.
