Mumbai, June 15, 2026: India Rising: Road to EWC, the esports and gaming festival launched by JioBLAST and the Esports Foundation (EF) ahead of the Esports World Cup 2026, has announced that acclaimed Indian hip-hop duo Seedhe Maut will perform live at the India Rising: Road to EWC in JioWorld Convention Centre, Mumbai on July 4, 2026.
The announcement further strengthens India Rising:Road to EWC as a youth culture and entertainment-led gaming property that brings together competitive esports, creators, music and live fan experiences under one roof.
The Gaming festival will feature live esports competitions across Chess, VALORANT and MOBA Legends:5v5!, alongside creator showcases, gaming zones, cosplay experiences and live performances, with Seedhe Maut headlining the entertainment segment of the event.
Speaking on the announcement, Charlie Cowdrey, CEO, JioBLAST, said, “Gaming today sits at the intersection of competition, creators, music and digital culture. India Rising: Road to EWC has been designed as more than just an esports tournament, it is a platform built around how young audiences engage with entertainment today. Seedhe Maut represents a strong voice within India’s youth culture ecosystem, and bringing them into India Rising: Road to EWC helps us create a more immersive and culturally relevant live experience for gaming fans.”
Commenting on the collaboration, Seedhe Maut said, “Gaming, livestream culture and music audiences overlap more than ever today, and that energy is something we connect with strongly. We’re excited to be a part of the India Rising: Road to EWC Gaming festival and perform in front of the crowd that lives and breathes this culture.”
Designed as a celebration of gaming, entertainment and community, India Rising: Road to EWC aims to bring fans, creators, players and industry leaders together for a one-of-a-kind festival experience
The event will also host the India Rising: Road to EWC Chess LAN Finale, where Indian Grandmaster Vidit Gujrathi and Dutch Grandmaster Benjamin Bok will compete for a spot at Esports World Cup 2026 Chess competition in Paris later this year.
India Rising: Road to EWC is being developed as a long-term esports and entertainment platform connected to the Esports World Cup ecosystem. The initiative aims to create larger pathways for Indian players, creators and gaming communities while building experiences that combine competitive gaming with mainstream youth entertainment.
Tickets for the India Rising: Road to EWC Gaming Festival live on the District app.
To learn more about EWC, visit esportsworldcup.com and follow Esports Foundation on LinkedIn. For updates on JioBLAST and India Rising, visit jioblast.com and follow India Rising on Instagram.
