04th August, 2026; Mumbai, India: SEGA has appointed Black White Orange (BWO), India’s leading brand licensing company, as the official licensing agent in India for Angry Birds, the globally loved entertainment franchise created by Rovio Entertainment Ltd.
Under the partnership, BWO will spearhead the licensing and consumer products programme for Angry Birds across India, working closely with manufacturers, retailers and brand partners to develop officially licensed merchandise, strategic collaborations and engaging consumer experiences tailored for Indian audiences.
India presents significant opportunities for the continued growth of Angry Birds, driven by a young and digitally engaged consumer base, a rapidly expanding retail ecosystem and increasing demand for licensed entertainment products. The licensing programme will focus on building long-term partnerships across categories including apparel, accessories, stationery, back-to-school, home, gifting, food & beverage, health and beauty and other consumer product categories.
Created by Rovio in 2009, Angry Birds has evolved from a groundbreaking mobile game into one of the world’s most successful entertainment franchises. With more than 5 billion game downloads, blockbuster feature films grossing more than $500 million at the global box office, animated series and a thriving consumer product line, and location-based entertainment venues around the globe, the iconic flock continues to entertain generations of fans and remains one of the most recognisable gaming brands worldwide.
“With its young fanbase, India is an ideal market for Angry Birds to connect with both franchise enthusiasts and families. We’re excited to see the response to our third film in India and for the local consumers to experience the expanding world of Angry Birds,” says Katri Chacona, Head of Brand Licensing, Rovio.
Adds Justin Scarpone, Executive Vice President, Head of Global Transmedia Group, SEGA CORPORATION, “India is an exciting and strategically important market for Angry Birds, and we’re delighted to partner with BWO to further grow the brand’s licensing business in the region. BWO’s deep understanding of the local market, extensive industry relationships and proven expertise in building successful licensing programmes make them the ideal partner to unlock new opportunities for Angry Birds across India.”
“Angry Birds is one of those rare entertainment franchises that has evolved from a global gaming phenomenon into a beloved multi-platform brand with enduring appeal across generations,” said Mitali Desai, Co-Founder & COO, Black White Orange. “With The Angry Birds Movie 3 set to release in January 2027, we see a strong opportunity to expand the brand through a robust consumer products and promotional licensing programme. We’re excited to partner with leading licensees & brand marketers to bring Angry Birds to life through compelling products, retail activations, collaborations and strategic promotions. We believe the film will be a powerful catalyst for the brand’s next phase of growth in India.”
With over 15 years of entertaining audiences through games, animation, films, consumer products and location-based entertainment, Angry Birds has built an incredibly strong fan base worldwide, including in India. The appointment reflects SEGA’s continued investment in expanding the Angry Birds consumer products programme across key international markets, while offering Indian licensing partners the opportunity to collaborate with one of the world’s most beloved entertainment franchises.
The Angry Birds Movie 3 is scheduled to release in cinemas across India in January 2027. The film will be available to Indian audiences in both English and Hindi dubs, following its global theatrical release.
Watch the trailer here: https://youtu.be/a9DB_aUMzME?si=JiirV6kTeTN4_7HO
About Angry Birds
Angry Birds started in 2009 as a hit mobile game and has since evolved into one of the world’s most recognizable and beloved entertainment franchises. Created by Rovio Entertainment, the brand spans multiple media types, including chart-topping mobile games, soon to be three major animated feature films, multiple animated series streaming on platforms such as Netflix and Amazon Prime Video, a massive consumer products line, and location-based entertainment venues around the globe. The Angry Birds brand is rooted in its memorable characters: the birds, who use their powers to protect their eggs from their crafty green nemeses the Bad Piggies, and the explosive results that happen when these two rivals collide. To date, the Angry Birds games have amassed over 5 billion downloads, solidifying the franchise as a true pop-culture phenomenon that continues to connect generations of fans worldwide. For more information, visit www.rovio.com/licensing/.
About Rovio Entertainment
Rovio Entertainment Ltd. is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019, with The Angry Birds Movie 3 set for release in December 2026. The company offers multiple mobile games and has six game studios – one in Espoo (Finland), Stockholm (Sweden), Copenhagen (Denmark), Barcelona (Spain), and Toronto (Canada), as well as a subsidiary in Izmir (Turkey) called Ruby Games. Most of the employees are based in Finland where Rovio is headquartered. Rovio is owned by SEGA. For more information, visit www.rovio.com.
About SEGA CORPORATION
SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world.
SEGA CORPORATION’s website is located at https://www.sega.co.jp/
About Black White Orange Brands Pvt. Ltd.
Black White Orange is one of India’s leading brand licensing & consulting agencies, driven by a team that believes in breaking old thinking patterns, bringing in fresh perspectives, and encouraging creativity and innovation. BWO is a one-stop-shop for brand owners looking for licensing solutions or looking to maximize brand opportunities, both within India and overseas. BWO works closely with partners managing every step of the licensing business – brand strategy, sales, creative and product development, distribution and retail, brand collaborations and promotions, marketing and communications, legal, compliance and collections. BWO today represents some of the biggest Indian and Global brands including the NBCUniversal, Dreamworks’ portfolio, MediaLink, PlayBoy, NETFLIX, Angry Birds, PVM Chupa Chups, Crunchyroll, Aniplex, SS Rajamouli’s Baahubali, TOEI’s DragonBallz, One Piece, KFS’ Popeye, Mandrake, Cuphead, Phantom, amongst others. The company also runs a separate creative vertical that provides creative and design solutions including product and packaging, graphics, brand identities & retail concepts. BWO also owns 2 brands – A47.in (Celebrating India, one cool story at a time) and Shirtee.in (a patent pending work from anywhere apparel brand). More on www.blackwhiteorange.in / Twitter: @BWOBrands / Facebook: BlackWhiteOrange / Instagram: @BWOBrands
