Through this campaign, their envision is to create Shakkr as an experience, and imprint it in people’s minds as the personified version of their sweet memories
May 2022: Shakkr, a pioneering dessert company, specializing in innovative fusion desserts and traditional Indian sweets, just marked and celebrated the 100th birth anniversary of its founding member, Sh. Radhey Shyam Gogia. On the eve of the centenary celebrations, they have launched a new campaign #DahiShakkrMoments.
Through this campaign, their envision is to create Shakkr as an experience, and imprint it in people’s minds as the personified version of their sweet memories, i.e., #DahiShakkrMoments. The users through their social media will recollect some of their memorable moments using #DahiShakkrMoments and the participants who get the highest engagement on their content for the month will win a gift hamper from Shakkr, every month.
With a storied history that spans well over 50 years, Shakkr is the latest offering from a family managed organization that has had a profound impact on the Indian food industry. Initially starting off with a ketchup company, ‘Halls’, the founding members of Shakkr ventured into the banqueting industry with ‘Utsav’ and ‘Utsav Greens’.
It was their prolonged and successful involvement with the banqueting industry that eventually paved the way for its principal members to dive into the catering industry with ‘Saltt’. Now, Shakkr, holding true to the vision of Sammir and Sachin Gogia, is looking to tackle the Indian dessert industry with a renewed focus and drive. And with the valuable contribution of Pooja Gogia, Shakkr envisions to revisit tradition without ever giving up on imagination.
With a marked emphasis on recreating the traditional Indian mithai with just a touch of innovative flair, Shakkr offers a wide variety of sweets and savouries. Holding the belief that experiences are worth more than words, especially when it comes to desserts, Shakkr, in addition to catering for events, presents a wonderfully designed gifting range that is carefully curated to your personal preferences.
For further details on participation, visit our Instagram page Shakkr https://www.instagram.com/shakkr_india/