New Delhi, 4th November 2026 – Shalimar Paints, a pioneer in the Indian paint industry for over 120 years, brings the spirit of Diwali to life with ‘Diwali Ka Har Rang Khoobsurat’, an AI-powered campaign film that captures the festival through a child’s eyes. Part of the brand’s larger ‘Har Rang Khoobsurat’ campaign, the film celebrates the colours, emotions, and shared moments that make Diwali more than a festival of lights, bringing people together in the joy of celebration.
The campaign film, through the perspective of a child, brings alive familiar moments that shape Diwali celebrations, from decorating homes and creating rangolis to lighting diyas, exchanging sweets and seeking blessings from elders. It also captures the excitement of fireworks, and the warmth of festive greetings and shared celebrations within the neighbourhood. Together, these moments remind the viewers how the festival is about more than illuminating homes, but also stands for sharing joy, spreading warmth, and strengthening bonds.
Commenting on the campaign, Mr. Kuldip Raina, MD and CEO, Shalimar Paints, said, “Diwali is one of India’s most cherished celebrations, marking a time of light, happiness and new beginnings. From illuminating our homes with diyas and adorning them with vibrant decorations to sharing sweets and creating memories with loved ones, the festival brings together countless moments that make it special. At the heart of these celebrations are colours, which reflect the joy of the occasion and the emotions we associate with it. At Shalimar Paints, we believe that colours do more than brighten spaces; they help create an atmosphere in which meaningful moments unfold. Through ‘Diwali Ka Har Rang Khoobsurat’, we celebrate this connection between colour and emotion, while reaffirming our commitment to bringing quality, innovation and the best possible colour experiences to our consumers.”
The campaign film integrates unique shades into familiar Diwali settings, showcasing Shalimar Paints’ palette through the colours that naturally find a place in people’s homes and celebrations rather than presenting the shades as a standalone colour palette.
Shalimar Paints, through ‘Diwali Ka Har Rang Khoobsurat’, celebrates the many colours of Diwali, captures traditions, and reinforces its belief that colour is an integral part of how people experience and personalise their spaces, extending its role beyond painting homes to being part of the celebrations and memories created within them.
The campaign is now live: Watch it here
About Shalimar Paints
Shalimar Paints Ltd., established in 1902 in Howrah, West Bengal, by A.N. Turner and A.C. Wright, is a pioneer in the Indian Paints industry with a legacy of over 120 years. The company is engaged in the manufacturing and marketing of decorative paints, industrial coatings, and allied product categories. Headquartered in Gurugram, Shalimar Paints has a pan-India presence through its strategically located manufacturing facilities, regional distribution centres and over 49 depots across the country. It has an advanced R&D department with cutting-edge technologies to meet client specifications and deliver superior products. The company has contributed to beautifying and protecting India’s iconic structures including Rashtrapati Bhavan, Howrah Bridge and Chenab Rail Bridge amongst others, providing them with a lasting gleam.
