New Delhi, 19th March 2026: Shalimar Paints, a legacy brand with over 120 years in the Indian paint industry, has been recognised as the Most Trusted Brand of India at the 6th edition of Most Trusted Brands of India Awards 2026, a platform that recognises organisations for building sustained consumer trust through transparency, consistent product performance, and long-term brand credibility. Shalimar Paints has achieved this accolade for the second year in a row, putting the company in a unique category of companies that have not only gained but also maintained the trust of consumers. This distinction bears significant weight in a field that is characterized by long-term performance and dependability.
This consecutive recognition reflects a deeper shift in how trust is built and sustained in the category. It’s put to test each time a product goes on a wall, a contract suggests a brand, or a homeowner opens the same paint can they opened five years ago. This award reflects the cumulative weight of those interactions, consumer insights and a compilation of on-the-ground interactions, recurring use, and stakeholder connections. Consistency is not a baseline but a differentiator in the paint industry.
Building on this understanding of trust over time, a legacy of over 120 years holds value only when it continues to deliver in the present. Shalimar Paint’s reputation was built with deliberate efforts over time through a consistent standard of performance. This foundation has been continuously built upon via product innovation, increased distribution, and sincere responsiveness to market demand. The brand has constantly added to its relevance and reliability by its exceptional performance across diverse contexts, from safeguarding and improving iconic landmark structures that characterise India’s built environment to currently providing services to professionals and homeowners throughout the nation.
Mr Kuldip Raina, MD & CEO of Shalimar Paints, said, “Winning trust once is an achievement. Earning it again is a responsibility, and one we feel deeply. The confidence our customers, partners, and stakeholders continue to place in this brand is not something we inherit. It is something we earn, each year, through the quality of what we deliver and the consistency of how we show up. Over a century has passed since Shalimar Paints was founded, and the market has changed considerably in that time. Our commitment to performing within it, and for the people who depend on us, has not.”
Legacy brands often face a defining choice, to rely on what has been built, or to continue building on it. Shalimar Paints has consistently chosen the latter. This award is not an homage to the past. It has been earned through successful products, enduring partnerships, and a brand that has continued to be truly relevant to the customers and sectors it serves in modern day. This acknowledgment is not just a result of existing in the market for over a century, but it reflects the consistently taken conscious decisions.
The 6th edition of the Most Trusted Brands of India platform, curated by Team Marksmen, honours companies that have gained the trust of customers through steady performance, accountability, and sustained involvement. It provides a platform for professionals in branding, marketing, and strategy to discuss what trust looks like in a dynamic market. Shalimar Paints’ consecutive recognition here reflects a brand that understands this well, one that has combined the reliability of a century-old name with the product evolution and customer focus that keeps it relevant to the consumer standing in front of it today.
