Shraddha Kapoor roped in as Co-Founder by Demi Fine jewellery startup PALMONAS

PALMONAS, the trailblazing Demi Fine jewelry startup, proudly announces the
addition of renowned Bollywood actor Shraddha Kapoor as its Co-Founder. This groundbreaking, organic
collaboration marks a significant milestone in the industry, with Kapoor's involvement stemming from a
serendipitous interaction on Instagram. The partnership is a testimonial to the power of social media in
forging meaningful connections.
Shraddha Kapoor’s journey with PALMONAS began with a comment on Instagram marking a historic
moment where an actor is not only aligning with a Demi Fine jewelry startup but is leveraging the
modern channels of Instagram fan pages and online interactions. The organic nature of the partnership
aims to bring together the star power of Shraddha Kapoor with PALMONAS commitment to quality
innovation and the empowerment of women through versatile yet edgy demi-fine jewellery.
Founded by Pallavi Mohadikar and Dr Amol Patwari, the demi-fine jewellery brand uses surgical-grade
stainless steel elegantly plated with 18k gold tone and sterling silver plated with gold vermeil which is
2.5-micron thick layer of 18K gold. This unique combination not only sets it apart in the industry but also
establishes a standard of affordable luxury accessible to a diverse audience. Celebrated for its exquisite
designs, superior craftsmanship, and affordable prices, PALMONAS has gained widespread acclaim for
its contemporary and minimalistic jewellery collections made from sterling silver, stainless steel, and
gold vermeil.
Pallavi Mohadikar, Founder of PALMONAS, shared the exciting journey of discovering Shraddha
Kapoor's association with the brand. “It all started when we received several orders with the initials S.
Kapoor, sparking excitement that it could be the renowned actress Shraddha Kapoor herself. Shraddha
always interacts with her fans on her Instagram and she replied to a fan’s comment on her reel in which
she was flaunting our jewellery, and mentioned it in an Instagram story. To our surprise and delight, it
was indeed Shraddha, confirming that she's been a loyal user of our products," said Pallavi Mohadikar.
Shraddha Kapoor, the renowned actor and Co-founder of PALMONAS said, “I was searching for simple,
good quality and reasonably priced jewellery on the internet because I was so fed up of my daily wear
jewellery breaking or getting spoiled. I came across PALMONAS and was just blown away their products.

I went crazy purchasing so many pieces because I fell in love with their design sensibility as well and felt
like I had so many options for my different moods and for different days. For me the product is
everything and the fact that Pallavi and Amol have nailed that, got me very charged up and excited to
partner with them.”
Shraddha further reiterates, “Bringing demi-fine jewellery to India with an aim to make luxury jewellery
available at a fraction of the price, without compromising on the quality. I felt was needed in this space
without harming the environment.”
Dr Amol Patwari, Founder of PALMONAS said, “We're honored to have Shraddha Kapoor join our
journey and deeply grateful for the continued support of all our customers. I am thankful for the
continued support of customers and excited about our journey ahead. Together, we'll continue to create
products that empower and inspire individuals to embrace their unique stories."
The brand's unique use of materials and commitment to quality have positioned it as a leader in the
industry, with projections indicating significant growth in the global demi-fine jewellery market.
PALMONAS looks forward to this collaboration with Shraddha Kapoor as a pivotal moment in its legacy,
combining the allure of Bollywood glamour with the brand's commitment to creating accessible luxury
for everyone.