Mumbai, 22nd October 2025: Bowlers, India’s trusted affordable premium dog nutrition brand from Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), reimagines Diwali gifting this year with a campaign that puts fur-families at the heart of the festivities. Featuring cricket icon Shubman Gill in a relatable ‘big brother’ role, the film invites viewers into a bustling, goofy household as seen through the playful perspective of the family dog.
Link to the campaign:
https://www.instagram.com/reel/DP6O4LUCvby/?igsh=N2VqdWdvaXdpaGJ2
Blending storytelling, celebration, and quirky humour, the narrative captures the unique joy of the season because this Diwali, every member of the family, paws included, deserves to be bowled over. The campaign breaks the mould with its out-of-the-box concept voiced from a dog’s lens, bringing alive the sights, sounds, and sheer fun that define the festival.
In the film, the dog’s plea for “Give me my ear muffs” gently underscores the campaign’s message of mindful celebrations by encouraging the bursting of less noisy crackers. With Shubman Gill championing the special place pets hold during festive rituals, Bowlers beautifully conveys that gifts of love and care extend to all family members, making Bowlers’ affordable premium nutrition the perfect centerpiece of Diwali hampers for pets.
Bursting with youthful energy, lively visuals, and a very desi sense of fun, this campaign is set to resonate with urban, conscious pet parents while shaping a fresher, more inclusive gifting culture.
