Škoda Auto Volkswagen India appoints Ashutosh Dixit as Brand Director of Porsche India

Mumbai, 05 May 2026:  Porsche India, a division of Škoda Auto Volkswagen India Private Limited (SAVWIPL), today announced the appointment of Ashutosh Dixit as Brand Director, Porsche India, with immediate effect.

Throughout a distinguished career across India, China, and Europe, Ashutosh Dixit has held several leadership roles, building deep expertise in strategy, sales operations, and brand development. He brings over 28 years of experience in the automotive industry, including nearly two decades within the Volkswagen Group. In his previous role as Market Development Director at the Porsche Middle East and Africa regional office, he played a key role in shaping initiatives for the Indian market. 

Dixit succeeds Manolito Vujicic, who has decided to pursue opportunities outside the Group. Škoda Auto Volkswagen India thanks Manolito Vujicic for his leadership and contribution.

“Ashutosh brings a deep understanding of both the Porsche brand and the Indian market to this role,” said Dr. Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa. “His leadership experience across regions and functions makes him exceptionally well-positioned to guide Porsche India into its next phase. India continues to be an important market for us, and we are confident that under his leadership, the brand will further strengthen its presence and performance.”

Piyush Arora, MD and CEO, Škoda Auto Volkswagen India said, “We are delighted to welcome Ashutosh Dixit as the new Brand Director of Porsche India, who will further bolster the leadership team in India. Ashutosh is a familiar face within the Volkswagen Group, with his understanding of markets, customers, and the brand making him well-suited to lead Porsche India. I’m confident he will build on the progress Porsche has made in India and continue to strengthen the brand’s presence. This appointment is a testament to our unwavering focus on strengthening internal talent from within India.”

Jan Bures, Executive Director of Sales, Marketing and Digital, Škoda Auto Volkswagen India added, “Ashutosh’s appointment marks an exciting chapter for Porsche in India. His proven ability to navigate diverse markets and lead with vision makes him the right person to drive our journey forward. India is a dynamic and strategic market for us, and with Ashutosh at the helm, we look forward to building stronger connections with our customers and achieving new milestones.”

Škoda Auto Volkswagen India remains committed to the long-term potential of the Indian automotive market, with a clear focus on sustainable growth, customer-centric innovation, and expanding its product portfolio.

Further information:

Škoda Auto Volkswagen India Pvt. Ltd. (SAVWIPL)

• is headquartered in Pune and oversees the Indian operations of six Volkswagen Group brands — Škoda, Volkswagen, Audi, Bentley, Lamborghini and Porsche;
• started its India journey over 25 years ago at Chhatrapati Sambhajinagar (formerly Aurangabad) and today operates two manufacturing plants, including Chakan, Pune, with a combined annual capacity of 315,000 units;
• plays a key role as an export hub under the “Made in India for India and the World” approach, with over 700,000 vehicles shipped to 40+ countries;
• crossed 2 million locally produced vehicles in 2025, marking a significant milestone for the Group in India;
• deepened localisation and strengthened the supplier ecosystem through the INDIA 2.0 project and the introduction of the Group’s first sub-4-metre SUV for Indian customers;
• increased locally built models — Škoda Kylaq, Kushaq, Slavia, Volkswagen Taigun and Virtus — together crossed 550,000 units in 2025;
• offers a wide portfolio across segments, supported by nearly 700 customer touchpoints across the country;
• employs over 4,000 people and has been recognised as ‘Top Employer’ and HR Asia’s ‘Best Companies to Work for in Asia’ for three consecutive years, as well as ET HC MENA for two years in a row;
• continues to focus on sustainable mobility, practical innovation, and a balanced approach across ICE and BEV technologies for India and global markets.

To read more about SAVWIPL, click on www.skoda-vw.co.in