Smartivity, India’s leading STEM-based educational toy brand, has released a powerful new commercial, shot and executed by Motima Films, addressing a growing parenting challenge: children losing their natural curiosity due to excessive screen exposure.
The film captures this reality through simple, emotional moments, kids asking questions, parents distracted and curiosity slowly fading. When answers stop coming, children turn to passive screen content that entertains but doesn’t help them think or explore.
Built on hands-on learning, Smartivity’s STEM-based DIY toys shift children from scrolling to creating. Each kit keeps both mind and hands active, encouraging kids to build, experiment, and understand how things work. The commercial beautifully shows a child’s curiosity returning as they assemble, rotate gears, and bring their Smartivity toy to life.
Smartivity’s philosophy – Build. Play. Learn shines throughout the film. It urges parents to rethink screen habits and choose experiences that spark real learning. Because curiosity grows when children feel heard, engaged and encouraged to explore the world beyond screens.
More than a toy, Smartivity is a bridge back to curiosity, a reminder to parents to stay present, and a tool that helps children learn by doing, not just watching. With this meaningful campaign, Smartivity continues its mission to shape brighter, more curious, future-ready minds, one toy at a time.
