Snapdeal has announced the launch of Bharat Manthan, a leadership-led market immersion initiative aimed at deepening its understanding of customers and sellers across India’s Tier 2 and Tier 3 towns.
Under this initiative, Snapdeal’s leadership team, along with its CEO, Achint Setia is travelling across key manufacturing and consumption hubs to engage directly with sellers, customers, and ecosystem participants, with a focus on understanding evolving shopping behaviours, business needs, and local market dynamics.
The initiative builds on Snapdeal’s long-standing focus on serving value-conscious India and strengthening its connection with the millions of buyers and sellers who power commerce beyond the metros.
Since commencing earlier this year, the Bharat Manthan journey has covered hubs such as Tirupur, Jaipur, Amritsar, and Coimbatore, with plans to expand to several more towns and cities over the coming months.
Through these on-ground engagements, Snapdeal is gathering insights across areas such as product demand trends, trust in online commerce, logistics expectations, festive buying behaviour, regional preferences, and seller growth challenges.
Early learnings from the initiative highlight a set of emerging consumer and seller themes shaping India’s next phase of e-commerce growth. These include the deeply personal nature of fashion consumption, a strong preference for simple and intuitive user experiences, and the central role of trust built through consistent platform performance. The interactions have also revealed how value-conscious customers often evaluate purchases through a broader lens: factoring in time, convenience, and social considerations alongside price.
As part of its broader effort to document and share stories from emerging India, Snapdeal is also amplifying voices from these markets through its content initiative, Gully to Glory. The podcast, hosted by CEO Achint Setia, captures journeys of entrepreneurs and sellers from India’s manufacturing hubs, offering a ground-up view of India’s evolving commerce landscape and the aspirations driving it. Three episodes of the podcast are live currently on Snapdeal YouTube and Instagram handles.
Speaking on the initiative, Achint Setia said:
“India’s next wave of commerce growth is being shaped in Tier 2 and Tier 3 markets. Bharat Manthan is our effort to stay closely connected to the customers and sellers driving this transformation. The most meaningful insights come from real conversations on the ground, and these engagements help us build a platform that is both relevant and responsive to their needs.”
Snapdeal has built its business around delivering accessible, trend-led, value-focused shopping experiences to millions of users across the country, with a strong presence in non-metro India. Bharat Manthan further strengthens this commitment by ensuring that strategic decisions are informed by real market realities and customer voices.
As digital adoption deepens and entrepreneurship rises across smaller towns, Snapdeal believes India’s growth story will increasingly be shaped by consumers seeking smart value and by sellers building ambitious businesses from every corner of the country.
Links to the Gully to Glory Podcasts:
Gully to Glory Ep 1 | How Value Businesses Scale in India’s Online Fashion Market
Inside Bharat’s Fashion Boom | Snapdeal Gully to Glory Ep. 2 (Jaipur Story)
Building A Fashion Brand With 1 Crore + Customers | Snapdeal Gully to Glory Ep. 3 – Juniper
About Snapdeal
Snapdeal is one of India’s leading e-commerce companies focused on India’s large and growing value segment. It hosts high-quality, value-priced merchandise in key categories like home, fashion, beauty, and personal care. In line with its exclusive focus on the value segment, more than 81% of the orders are from outside metro cities. Over the last several years, the company has enhanced its expertise in catering to mid-income users with a budget-led approach to spending. To ensure transparent and delightful customer experience, Snapdeal does not add any platform charges or handling fee or any delivery charges regardless of the order value. Snapdeal’s customers pay the same price that they see on the platform.
