New Delhi, 16th March 2026 – SNITCH, one of the leading D2C menswear brands, has launched its latest footwear drop, ‘9691’, a lifestyle-driven sneaker collection designed for the modern urban man navigating the dynamic pace of city life.
Inspired by the rhythm of contemporary urban living, the 9691 collection reflects the lifestyle of individuals who move seamlessly between work hours and after-hours culture. Built around the idea of constant motion, the sneakers are designed to complement the everyday journeys of men who transition effortlessly from professional commitments to social environments.
With this launch, SNITCH continues to expand its fashion ecosystem beyond apparel, strengthening its presence in the footwear category while reinforcing its vision of becoming a holistic fashion destination for the modern Indian consumer. The collection reflects the brand’s evolving focus on lifestyle-led design, where functionality and style intersect to support the fast-paced routines of urban life.
The design philosophy behind 9691 centres on versatility and everyday wearability. Crafted to adapt across multiple moments of the day, the sneakers aim to offer a balance of comfort, functionality and contemporary aesthetics, making them suitable for a range of settings from workday routines to evening city experiences.
The 9691 collection features low-top sneaker silhouettes designed with a clean, contemporary aesthetic and everyday versatility in mind. The range is presented in a palette of versatile colourways including white with forest green accents, monochrome black, navy with gum soles, muted beige tones, and light grey combinations. With layered panel detailing, subtle contrast elements and streamlined construction, the sneakers are designed to pair effortlessly with modern wardrobes from relaxed streetwear looks to smart casual everyday outfits.
At its core, the collection also reflects SNITCH’s perspective on the evolving sneaker culture. Rather than focusing on exclusivity or hype, 9691 celebrates sneakers as part of everyday life designed to be worn, experienced and integrated into personal style. The collection positions footwear as an extension of the wearer’s daily identity, accompanying them through the many rhythms of city living.
Commenting on the launch, Chetan Siyal, Founding member and CMO at SNITCH, said:
“With 9691, we wanted to create sneakers that feel natural to the everyday rhythm of our consumers. Today’s urban man is constantly moving between different parts of his day — work, social life, and everything in between. The idea was to design a collection that fits seamlessly into that lifestyle while staying true to SNITCH’s philosophy of effortless style and functionality.”
With 9691, SNITCH aims to introduce a sneaker collection that resonates with today’s generation of consumers who value effortless style, functionality and authenticity in the way they dress and move through the world.
