India, 16 June 2025: India’s favorite neighborhood café-bar, SOCIAL in collaboration with Prime Video, have launched ‘The Traitors Thursday’, a first-of-its-kind offline experience inspired by The Traitors, an Indian adaptation of the internationally acclaimed and award-winning thrilling reality series hosted by Karan Johar. Through these weekly community events, guests can now step into the world of the reality-series and experience the thrill of trust, deception, and strategy – live, in select SOCIAL outlets.
The Traitors blends suspenseful storytelling with edgy and thrilling gameplay, aligning seamlessly with SOCIAL’s identity as a platform for participative, cultural experiences. The Traitors Thursday translates the show’s format into an interactive, high-energy environment, inviting guests to play the game in real time.
The weekly IP debuted with an exclusive, high-energy launch event at Khar SOCIAL on June 12th, coinciding with the premiere of The Traitors on Prime Video. The evening brought together a mix of fans, community creators, and players from the series, transforming the venue into a real-life game of deduction and betrayal. Raftaar, Elnaaz Norouzi, Urfi Javed, Sufi Motiwala, and Nikita Luther played alongside guests, forming alliances, triggering twists, and revealing the Traitors from amongst the crowd. The celebrity gameplay unfolded in real time, blurring the lines between show and an interactive arena.
Speaking about the new IP and collaboration with Prime Video, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt. Ltd., said: “The Traitors Thursday is one of our boldest offline content integrations yet. The Traitors, with its thrilling gameplay and social mind games, is a natural extension of what SOCIAL stands for: shared experiences that spark connection, conversation, and community. We’re excited to have collaborated with Prime Video to reimagine the show’s intrigue within our café-bar spaces, making it tangible and participative for our guests.”
Following the flagship player-led launch, The Traitors Thursday will take place every Thursday from 5PM, across select SOCIAL outlets. Guests can sign up to play as ‘Innocents’ or ‘Traitors’ and participate in a live-action version of the show’s format. Gameplay will be hosted with additional table challenges for non-players, offering rewards such as beer buckets, vouchers, and brand giveaways across select cities.
The Traitors Thursday is being hosted across SOCIAL outlets in Mumbai (Dadar SOCIAL), Pune (FC Road SOCIAL), New Delhi (Connaught Place SOCIAL) Indore (Ring Road SOCIAL) Chandigarh (Sector 07 SOCIAL), Bangalore (Koramangala SOCIAL), Hyderabad (Mindspace SOCIAL), and Kolkata (Park Street SOCIAL). The standard format runs from 5 PM every Thursday between 12th June and 3rd July.
As The Traitors premieres exclusively on Prime Video on June 12, with new episodes dropping every Thursday at 8PM, its intrigue now takes shape inside SOCIAL’s café-bar spaces, turning Thursday nights into a stage for gameplay, participation, and collective drama. With The Traitors Thursday, SOCIAL extends its legacy of reimagining cultural formats into tangible, real-world experiences, building new rituals that bring people together, not just to eat or drink, but to play, plot, and be part of something memorable. The game is on, and everyone’s invited. So, Rise and Shine, it’s Dhokha Time!
