Mumbai,3rd December 2025: Mumbai runs on flavour, from chaai tapri nasta to station side snacks to thecha loaded coastal bites that carry the city’s unmistakable spark. SOCIAL’s new Mumbai Local Heroes menu brings all of that chaav, character and childhood nostalgia together in one place. Launching across all 17 SOCIAL outlets in the city this week, the menu pays tribute to dishes every Mumbaikar has grown up with, reimagined with SOCIAL’s playful energy while staying true to the city’s asli food heritage.
Rooted in the familiar tastes of Maharashtrian homes, college canteens, khau gallis and Mumbai’s unbeatable street food culture, the menu feels both new and instantly comforting. It is Bombay’s favourite flavours, zhanzanit, coastal, crunchy and masaledaar, served in a way that fits right into the city’s fast paced, always hungry rhythm.
MENU HIGHLIGHTS
- Vada Pav Bao ₹250
Mumbai ka most trusted snack, now tucked into a soft bao with lehsun chutney mayo and chilli pickle. Same swagger, new style.
- Samosa Bhakarwadi with Thecha ₹250
A proper Bambaiyya mash up with samosa crumbs, crunchy bhakarwadi and a strong thecha punch.
- Kothimbir Vadi ₹250
Crispy coriander gram fritters with coconut chutney. Pure aai made comfort.
- Crispy Chana Garlic ₹250
Golden kabuli chana tossed with garlic and curry leaves. Classic Bombay chakna.
- Kandivali Fried Chicken ₹300
Juicy fried chicken with a suburban style spice mix. Straight up Kandivali crunch.
- Hirva Masala Zinga ₹350
Prawns cooked in green thecha. Coastal, zesty and full of zhanzanit energy.
- Kombadi Wade Kala Mutton Taco ₹350
Savji style kala mutton tucked inside kombadi wade. A full power Mumbai meat lover’s remix.
- Chik Lair ₹225
Vanilla ice cream and peanut chikki dunked in chocolate. A Bombay style sweet finish.
Speaking about the new menu, Chef Shamsul Wahid, Group Executive Chef, Impresario Entertainment & Hospitality Pvt Ltd said “Mumbai’s food is all about honesty, heat and heart. We wanted this menu to feel like the city itself fast, familiar and full of flavour. Every dish comes from something we have all eaten growing up, whether it is vada pav outside college, thecha from a Maharashtrian kitchen or coastal chingri from our holidays. At SOCIAL, we have kept the soul of these classics intact while giving them a little masti, a little Bombay attitude. It is our way of celebrating the city that feeds us every single day.”
With the Mumbai Local Heroes menu, SOCIAL brings the city’s most iconic flavours together in one place, playful, nostalgic and proudly rooted in its Maharashtrian and Mumbai street food heritage. It is a menu made for anyone who calls Mumbai home, anyone who loves its food stories and anyone who believes the city tastes best when shared.
