– Society Pass officially launches Thoughtful Media Group (TMG), the leading digital advertising platform in Southeast Asia, in the Vietnamese market.
– TMG has transformed into a multi-platform integrated advertising service provider connecting content creators and brands.
– TMG has expanded its ecosystem of multi-platform advertising services through a network of talented creators across multiple industries in Thailand, Vietnam, and Indonesia, assisting brands maximise marketing budgets and achieve business goals.
HO CHI MINH CITY, VIETNAM, Mar 29, 2023 – (ACN Newswire) – Society Pass Inc (Nasdaq: SOPA), Southeast Asia (SEA)’s next generation, data-driven, loyalty, fintech and e-commerce ecosystem, announces the official launch of its digital advertising platform, Thoughtful Media Group Inc (TMG), in the Vietnamese market.
Founded in 2010, TMG pioneered the use of multi-channel network for content creators in the Asian market. After being acquired by SOPA in July 2022, TMG has transformed into a multi-platform integrated advertising platform connecting content creators and brands.
With headquarters in Bangkok, Thailand, TMG has expanded its ecosystem of integrated advertising services to include Vietnam and Indonesia. Through a network of talented creators across multiple industries, TMG assists brands and merchants to build their businesses from awareness to effective conversion.
Mr. Rokas Sidlauskas, Chief Marketing Officer of SOPA Group, announced the launch of TMG in Vietnam, stating, “After almost one year of being acquired and joining the SOPA ecosystem, TMG has become a vital part of our integrated advertising and digital strategy. As a digital marketing powerhouse, TMG not only provides innovative marketing and branding services, but also helps other ventures in the SOPA ecosystem grow and acquire customers faster. Through strategic partnerships with SOPA’s sister companies in other verticals, TMG generates additional benefits for users, such as our leading lifestyle platform Leflair. By partnering with TMG, Leflair leverages the TMG network of talented creators to review and sell their products across multiple online platforms like Youtube and Tiktok. SOPA is fully committed to the growth of TMG in SEA, and we are excited to see the innovative marketing campaigns that the new TMG after restructuring will bring to the region.”
“Cultivating Vietnam’s vast potential in the digital transformation is at the forefront of TMG’s mission,” said Thao Ngo, Representative of TMG Vietnam. “With our wealth of experience and deep understanding of the local Vietnamese market, TMG Vietnam provides brands and advertisers with top-notch services to maximise the effectiveness of their marketing budgets. By offering strategic advice and premium advertising services, TMG connects brands with consumers more efficiently, enabling them to expand their marketing businesses and tap into the full potential of the region.”
Since joining the SOPA ecosystem, TMG has gained access to greater financial resources and technological capabilities of its parent company. And this access has enabled TMG to expand rapidly into new markets, upgrade its service offerings. Following its corporate restructuring, TMG has become a fully integrated marketing powerhouse with four core businesses: Online Platforms, Premium Brands, Social-selling, and Sports Marketing.
With its unique values of technological innovation, diverse content, and approaches through a network of talented creators, TMG Vietnam attracts bright talents, create and introduce them to the market through strategic content directions and massive online reach. TMG’s premium marketing services help brands interact with consumers more effectively, thereby boosting business performances and bringing the awareness of those companies beyond Vietnam and out to the region.
