Mumbai, 14 Aug 2026: Meetings, deadlines, targets, and four months of India cricket.
Sony LIV has brought Sunil Grover on board for its new campaign, Har Screen Par Cricket, Sony Ke Saath, which finds humour in a problem familiar to offices across the country: getting any work done when India is playing.
Grover plays a rather unforgiving corporate boss who summons his employees to address what he believes is the biggest threat facing the company over the next four months. What follows is an extreme solution that is unlikely to go down well with cricket fans.
The campaign comes from a very Indian habit: when there is a match on, one eye is on work and the other on the score. Whether at home, in office or on the move, viewers can follow the cricket across screens on Sony Sports Network and Sony LIV.
The cricket calendar begins with India’s tour of Sri Lanka from August 15, moving on to the DP World Women’s Asia Cup 2026, featuring the high-voltage India vs Pakistan clash on September 5. The line-up also includes India and Pakistan cricket at the 20th Asian Games Aichi-Nagoya 2026 from September 17 and India’s tour of New Zealand from October 22.
Prashant Iyer, Head – Marketing, Sony LIV:
“For the next four months, cricket will compete with meetings, deadlines an spreadsheets for attention. That was the starting point for the campaign. We wanted to have some fun with a situation almost every cricket fan has experienced. Sunil Grover could play the intimidating boss while still making the audience laugh, which made him the natural choice for the film. And even if his character wants cricket kept out of the office, fans will find it on Sony Sports Network and Sony LIV, wherever they are.”
Sunil Grover, Actor:
“As a cricket fan, the next four months across Sony Sports Network and Sony LIV are going to be absolute heaven. With four massive cricketing events lined up, from India’s tours of Sri Lanka and New Zealand to the Women’s T20 Asia Cup and cricket at the Asian Games, it is a dream for anyone who lives for the game. I can’t wait for fans to catch all the action on television or stream it live on Sony LIV!”
Catch all the action exclusively on Sony Sports Network and Sony LIV starting from August 15, 2026.
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About Sony LIV:
Sony LIV is an Indian OTT platform by Sony Pictures Networks India’ (SPNI) providing multi-screen engagement to users on all devices. The digital streaming player is home to 30 years of rich content from the library of Sony Pictures Networks India’ (SPNI) with over 40,000 hours of programming. Sony LIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood shows, Originals, 18,000+ hours of TV shows and LiveTV. With 100 million+ app downloads, the platform has original series and movies across languages like Hindi, Marathi, Tamil, Malayalam and Telugu. The platform’s recent originals include Freedom at midnight, The Hunt: The Rajiv Gandhi assassination case, Maharani, Tabbar, Avrodh, Your Honor, Undekhi, Scam 1992 – The Harshad Mehta Story, Gullak, Mayasabha amongst others and reality shows like Shark Tank India and Million Dollar Listing India.
Apart from being the official Indian streaming partner for key global sporting events, Sony LIV keeps its viewers entertained throughout the year with live cricket, football, tennis, Wrestling, Golf, esports, racing and fight sports. The platform has been offering its subscribers a host of premium international tournaments like the UEFA Champions League, Asia Cup, UEFA Euro, Australian Open, Roland Garros, UFC, FA Cup, UEFA Europa League to name a few. The platform also has exclusive rights to bilateral series of key cricket boards- Sri Lanka Cricket, New Zealand Cricket and England and Wales Cricket Board.
