Mumbai, June 2026: A preferred destination for cinematic entertainment, Sony MAX has once again demonstrated its unparalleled ability to transform regional successes into a nationwide phenomenon, bringing compelling stories to audiences across India.
With the World Television Premiere of Laalo – Krishna Sada Sahaayate, Sony MAX successfully expanded the film’s reach beyond the Gujarati audiences, introducing it to Hindi-speaking audiences across the country aamplifying a regional favourite into a massive, shared viewing experience for families nationwide.
The premiere resonated strongly with viewers, delivering an overwhelming response and helping the channel emerge as the No. 1 channel in its time slot, outperforming all TV channels in HSM Urban. The film delivered an outstanding 2 million AMA (SD+HD), making it the top-rated title in its category in Week 20 in HSM Urban. In Gujarat Urban, the premiere delivered a remarkable 1.1 million AMA (SD+HD), making it the third highest rated premiere in the category since June 2025. A total of 8.4 million audiences tuned in to watch the premiere across India. *Source BARC, TG 15+
Sony MAX Spokesperson: “For Sony MAX, every film is more than entertainment, it’s an opportunity to create a collective celebration. We believe every great story deserves a grand stage and the biggest possible audience. The incredible warmth with which our viewers embraced Laalo is a testament to the enduring power of family entertainers and reinforces our curated approach in scouting cinematic gems and presenting them to a wider audience who treasure authentic storytelling.”
The exceptional performance of Laalo reflects the rising appetite for high-quality content among pan-India audiences when showcased on a powerful platform like Sony MAX. By curating stories with universal emotional resonance and giving them a national stage, the channel bridges remarkable storytellers with millions of movie enthusiasts. At its heart, Sony MAX is guided by a singular passion — celebrating India’s enduring love for cinema. Every premiere becomes more than entertainment; it transforms into a shared cultural moment, proving that for Sony MAX, films are true celebrations.
About Sony MAX:
Sony MAX is a leading Hindi movie channel from Sony Pictures Networks India. The channel has built a strong presence in the Hindi entertainment space by showcasing blockbuster Bollywood films, popular franchises, and iconic classics. With a focus on mass appeal and engaging storytelling, Sony MAX offers curated content including movie premieres, themed programming, and special events. Sony MAX aims to deliver a rich entertainment experience by celebrating the magic of cinema and bringing audiences together.
About Sony Pictures Networks India Private Limited (formerly known as Culver Max Entertainment Private Limited):
Sony Pictures Networks India Private Limited (SPNI) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
