New York and Mumbai – April 29, 2026:
LIV Golf, the global golf league blending world-class competition with entertainment and culture to grow the game worldwide, announced today a new broadcast partnership with Sony Pictures Networks India (SPNI). The agreement will see Sony deliver comprehensive live coverage of the 2026 LIV Golf League season to audiences in India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan, and the Maldives, broadcasting across its linear television channels (Sony Sports Network) and premium OTT platform (Sony LIV).
The new LIV Golf League partnership sits alongside SPNI’s existing 2026 broadcast agreement for The International Series, which features elevated events in world-class destinations. Co-sanctioned by LIV Golf and the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors. Together, the agreements ensure that audiences across India and the broader South Asian and Central Asian regions will have unparalleled access to the complete LIV Golf ecosystem—from emerging global talent on The International Series to the game’s biggest stars competing in the LIV Golf League.
Reflecting a commitment to showcasing elite competition in global markets, the 2026 LIV Golf League season features 14 events spanning 10 countries and five continents, ensuring fans across South Asia and Central Asia will have unprecedented access to elite golf competition. A cornerstone of this global footprint is the League’s robust schedule in Asia, featuring the recently completed HSBC LIV Golf Hong Kong and Aramco LIV Golf Singapore, alongside the highly anticipated LIV Golf Korea from May 28-31. Sony’s coverage of the 2026 season commenced March 19-22 with LIV Golf South Africa in Saudi Arabia and is covering all of the League’s global stops, culminating in the Aramco LIV Golf Michigan Team Championship from August 27-30.
Via the new rights agreement, golf fans and Sony LIV subscribers across India and the wider South Asian and Central Asian regions can consistently follow a premier global field spanning the sport’s most elite competitors and iconic figures – including Bryson DeChambeau, Jon Rahm, Joaquin Niemann, Dustin Johnson, Sergio García, Tyrrell Hatton, and more – alongside a rising generation of global talent such as David Puig, Tom McKibbin, Josele Ballester, Caleb Surratt, Michael La Sasso, and Elvis Smylie competing across 13 teams built to deliver compelling rivalries, global representation, and season-long drama.
Comments:
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India:
“LIV Golf’s competition format, with events contested over four rounds and 72 holes across many of the world’s most iconic courses, is anchored by the League’s signature shotgun start, which initiates play simultaneously across the entire course. The League’s innovative broadcast approach accelerates pace and enhances both individual and team storylines, delivering a dynamic, action-dense viewing experience with significantly more live action than traditional golf broadcasts – all within a four-to-five-hour window for Sony viewers and global event attendees. With the addition of the LIV Golf League, Sony Pictures Networks India continues to strengthen its premier live sports portfolio, positioning LIV Golf alongside top-tier global sports properties and reinforcing its commitment to delivering mass reach and world-class sporting experiences.”
Örjan Olsson, SVP, International Media Rights at LIV Golf:
“We are thrilled to partner with Sony Pictures Networks India to bring LIV Golf to fans across India, South Asia, and Central Asia. Sony is one of India’s largest and most trusted sports broadcasters. Securing both linear television exposure and established premium OTT distribution materially improves our reach, brand visibility, and long-term positioning in a crucial market. Through Sony Sports Network and Sony LIV, viewers across the region will have unparalleled access to elite global stars, compelling team rivalries, and the global energy that defines the LIV Golf League.”
Anirban Lahiri, Crushers GC:
“This partnership with Sony Pictures Networks India is a big moment for golf in India and personally, it means a lot. To have a broadcaster of this scale bring LIV Golf into homes across the region gives fans a real connection to what we’re building week in and week out. The energy, the team aspect, and the pace of play is something I think Indian sports fans will genuinely enjoy and resonate with. For me, it’s also about visibility, giving young players in India a chance to see this level of competition up close and believe they can be part of it one day.”
For more information on the 2026 LIV Golf Season, visit LIVGolf.com/schedule.
About LIV Golf
Now in its fourth full season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the globe. As the world’s golf league, LIV Golf features 57 players from 21 different countries competing across 10 countries and five continents. The League is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly one billion households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts.
In 2022, LIV Golf launched The International Series, which features elevated events in world-class destinations. Co-sanctioned by LIV Golf and the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
About Sony Sports Network:
Sony Sports Network is the premium destination for sports fans in India and comprises sports channels: SONY SPORTS TEN 1, SONY SPORTS TEN 1 HD, SONY SPORTS TEN 2, SONY SPORTS TEN 2 HD, SONY SPORTS TEN 3 HINDI, SONY SPORTS TEN 3 HINDI HD, SONY SPORTS TEN 4 TAMIL, SONY SPORTS TEN 4 TELUGU, SONY SPORTS TEN 4 KANNADA, SONY SPORTS TEN 5 and SONY SPORTS TEN 5 HD. Sony Sports Network has an enviable line-up of marquee sporting action across genres in its portfolio including international cricket boards :Asian Cricket Council (ACC), England and Wales Cricket Board, New Zealand Cricket Board and the Sri Lanka Cricket Board. Also a premiere destination for football, Sony Sports Network is home to the best of world class football with the UEFA EURO 2028 along with UEFA Champions League, UEFA Europa League, UEFA Nations League, Bundesliga, FA Cup, Indian Super League, Durand Cup, Kerala Super League and more. The sports broadcaster also brings other sports like 2026 Asian Games, Australian Open, Roland Garros, UFC (Ultimate Fighting Championship), WWE, LivGolf, Extreme H, Formula E, DP World Tour as well as domestic leagues like Hockey India League, Ultimate Kho Kho, Pro Panja League and more to Indian audiences through the year to deliver a distinct experience and engage viewers in a multi-sport milieu. Sony Sports Network provides English, Hindi, Tamil, Telugu and Kannada commentary for various sporting events and scales up with more regional language commentary for marquee sports events.
