Sony Pictures Sports Network honors ‘Asli Fans’


Sony Pictures Sports Network (SPSN) announces a new campaign honouring ‘Asli Fans’. The campaign is aimed at encouraging all cricket fans to tune-in to watch the approaching Australian tour of England aired on Sony’s sports channels.

SPSN has announced its latest campaign to honour the ‘Real Fans’ of cricket for the upcoming Australia tour of England. They have launched two films which feature ‘Real Fans vs Fake Fans’ in the real-life situations just to realize that to be an ‘Asli Fan’ it is most important to follow and to watch great matches and cricketers no matter which team is playing.

SPSN visits again its belief that ‘Love for Cricket Knows No Boundaries’ to win the hearts of real cricket fans with this new campaign and also to capture the passion and sentiments of Indian cricket fans which goes beyond all geographical boundaries.

Asli Fans Ke Liye’ is a cheerful and graceful perspective on the emotions of ‘Real Fans’ who follow the game for the love of the sports. The campaign films have appeared in both English and Hindi languages, motivating Indian fans across the nation to watch it on SONY SIX channels in English and also SONY TEN 3 channels in Hindi. Tune-in to SONY SIX and SONY TEN 3 for the witness the nail-biting drama between Australia and England on the field.

Neville Bastawalla, the head of marketing and on-air promotions, sports channels, Sony Pictures Networks India, said commenting on the launch, “The campaign is a proclaim to all the True Fans of cricket whose love for cricket has no boundaries. The real fans not only support their own country but also go beyond their boundaries to genuinely support and accept the sport. The approaching Australia tour of England features two great cricketing nations who share one of the fiercest rivalries in cricket today and a Real Fan will definitely not miss watching this high-octane series.”

Cricket fans are eagerly looking forward to watching these two countries face each other and while England is on the peak of completing its third series, this will be Australia’s first series in a new age of cricket during the Covid-19 pandemic. The series will be aired LIVE and Exclusive on SONY SIX and SONY TEN 3 channels from September 4, 2020.


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