Sony YAY! Secures Master Licensing Rights for Iconic Animated Franchise Swat Kats in India

Mumbai, 12th june 2025

In a strategic move to further strengthen its IP portfolio, Sony YAY! has acquired the master licensing rights for the iconic animated property Swat Kats in India. This acquisition reflects the brand’s commitment to enhancing its L&M vertical by onboarding high-equity, legacy franchises with pan-generational appeal and established brand value.

Originally launched in the early 1990s, Swat Kats: The Radical Squadron is regarded as one of the most enduring action-animation titles of its time. Known for its futuristic storytelling, stylized aerial combat, and tech-enabled protagonists, the show commands a loyal fanbase across age groups—appealing to audiences aged 8–14 as well as older viewers with nostalgic affinity for the franchise.

As master licensee, Sony YAY! now holds exclusive rights to sublicense Swat Kats across a comprehensive range of categories including apparel, toys, games, school merchandise, digital products, and live events. The brand’s go-to-market approach will be centred around high-quality, locally relevant product curation, strategic partnerships with top-tier licensees, and a retail strategy designed to ensure scale and visibility.

With the inclusion of Swat Kats, Sony YAY! further solidifies its stature as a platform that not only delivers compelling content but also builds scalable IP ecosystems through strategic licensing and merchandising initiatives tailored for the Indian market.

Sony YAY! continues to strengthen its footprint in India’s Licensing & Merchandising landscape with a diverse IP-driven portfolio. From culturally iconic franchises like Naruto and Shinchan to homegrown favourites like Honey Bunny and Kicko and Super Speedo, the brand has built a scalable consumer products business that spans apparel, toys, school gear, digital offerings, and collectibles. Through strategic extensions across retail and experiential platforms, Sony YAY! drives lasting engagement and reinforces its position as a leading force in the kids’ entertainment ecosystem.

Sujoy Roy Bardhan, Head –Marketing, OAP, Licensing & Merchandising Sony YAY!, said-

“At Sony YAY!, we have always endeavoured to serve Indian audiences with the best in kids’ entertainment by bringing iconic IPs to life. Swat Kats is a legacy property with deep cultural resonance and cross-generational appeal. Its addition to our portfolio allows us to craft meaningful product strategies and immersive consumer experiences. Our focus is on preserving the core essence of the franchise while making it relevant and compelling for today’s audiences.”

Tremblay Bros. – Swat Kats ‘creators – Swat Kats Enterprises , said-

“We’re pleased to collaborate with Sony YAY! as they take on the licensing and merchandising rights for Swat Kats in India. Their proven expertise in building successful IP-led product lines makes them a strong partner to extend the franchise’s legacy. We look forward to seeing fans connect with Swat Kats through a new range of engaging and well-crafted products.”