Mumbai, 29th September 2025
Sony YAY!, India’s leading kids’ entertainment brand, has built a strong and growing connection with young audiences through its ever-expanding toonverse of over 100 loved and iconic characters. This Diwali, the celebration will come alive with Bharti Singh, the popular comedian and household name, bringing laughter and festive fun to families across India. The channel will also offer a wide range of content, including first-time-ever Shin chan episodes and the television premiere of Shin chan: Dinosaur Diary, new Naruto Shippuden episodes, and the television debut of ‘Jujutsu Kaisen 0’.
Shin chan takes center stage with Chhutti Ka Timetable, celebrating the biggest kids’ character with a 19% slot share. The holiday line-up includes never-before-seen episodes, spin-offs, and fan favourites, ensuring young viewers have something new to enjoy every day.
Alongside Shin chan, anime fans will enjoy the first Indian TV airing of Naruto Shippuden’s new episodes and the television debut of Jujutsu Kaisen 0, featuring high-octane action and the emotional journey of Yuta Okkotsu. Together, this Diwali line-up ensures laughter, adventure, and world-class kids’ entertainment, making Sony YAY! the ultimate destination for the holidays.
Ambesh Tiwari, Business Head of Sony Kids, said, “Festivals are all about gifting joy, and this season Sony YAY! brings the perfect treat with Shin chan and our exciting new anime line-up. With first-time-ever episodes, exclusive movie premieres, and fan-favourite shows, we’re set to fill homes with laughter, adventure, and unforgettable memories this Diwali.”
