Spicetree Design Agency Appoints Sujit Das as Creative Consultant in Strategic Move

Mumbai, 29th June 2026: Mumbai based integrated agency Spicetree Design Agency (SDA) takes a conscious, considered stand in an era of rapidly transforming marketing and communications landscape by artificial intelligence: future of creative work is in ideas, emotion and human intellect. In line with this philosophy, SDA has appointed one of India’s most celebrated creative professionals, Sujit Das, as its Creative Consultant, effective June 2026.

The move follows an inflection point for the industry. As generative AI tools proliferate across design, copywriting and content production, agencies face a defining choice: automate their way to efficiency or invest in the kind of creative intelligence that no algorithm can manufacture. SDA is going with the former and backing that belief with a major strategic appointment.

Shiraz Khan founded SDA in 2004 and it is a 360-degree agency with 22 years of experience. It proudly serves a client base of over 1,200 clients across India, Africa and the Middle East. Over the years, it has deliberately evolved its model, blending data-driven analytics with creative thinking in what it calls ‘factual creativity.’ Sujit Das’s appointment as Creative Consultant is the next bold expression of that philosophy: bringing in an independent creative voice to challenge, inspire, and raise the agency’s output as it enters a new phase of growth.

Commenting on the strategic rationale behind this appointment, Shiraz Khan, Founder Director, Spicetree Design Agency said:

“We are in a time when any brand can generate a thousand pieces of content in one night. But they can’t produce a real idea, one that’s grounded in human truth, cultural context and emotional meaning. That is the only creative currency that will matter in the years ahead, and that is exactly what Sujit brings to SDA. No AI tool can replicate his decades of experience across categories and geographies, his instinct for design-led storytelling, and his ability to create work that moves people. “We’re not just welcoming Sujit, we’re making a statement about the kind of agency SDA wants to be,”

Sujit Das on joining SDA shared his perspective:

“The most exciting creative opportunities right now aren’t about choosing between technology and craft but knowing when to use each. AI can speed up production, find patterns and cut out friction. But what makes someone stop, feel something, and remember a brand? Still comes from somewhere human. I was attracted to SDA by Shiraz’s clarity of vision and the agency’s genuine desire to do work that’s more than functional. I’m looking forward to working with the team to build a creative culture that is ambitious and rigorous, and really human.”

About Sujit Das.

Sujit Das, a Thinker and Craftsman by his own definition, has over 25 years of creative excellence spanning India, Africa and Middle East. His career has been marked by a rare ability to work across categories, geographies and cultural spheres, consistently delivering work that balances creative ambition and business effectiveness.

Sujit’s portfolio boasts some of the most recognisable names in Indian and global advertising like: Nike, Maggi, Nestlé Dairy, Harpic, Dettol, Dabur Vatika Shampoo, Britannia Good Day, Titan Eye+, Godrej Aer, HIT (Africa & Middle East), Jack Daniel’s, MSN, Darling Industries (Uganda) to name a few.

He has worked in senior creative positions at TBWA Anthem, McCann-Erickson, Euro RSCG, Publicis and Lowe Lintas in India, and also had an international stint as Executive Creative Director at Moringa Ogilvy and J Walter Thompson in Kampala, Uganda where he led culturally relevant work for Nile Breweries, Vodafone Uganda, DFCU Bank, DStv and Rwenzori Water. He was the last Executive Vice President, Creative at Turmeriq Integrated Marketing Solutions, Mumbai where he handled Reliance Industries, Reliance Petrochem and Paragon Footwear.

Sujit’s work has been recognised at the New York Festival (Silver), ABBY’05 (Gold), Clio (Finalist), McCann Asia Pacific Awards, CAG, AAA, ABBY, A&M, DAC, CAC and Mid-Day 20 Gong Awards where his Nike campaign was declared one of the 20 best advertisements in 20 years of Indian advertising.

About Spicetree Design Agency (SDA)

Spicetree Design Agency (SDA) is a 360 degree integrated marketing and digital communications agency founded in 2004 by Shiraz Khan with offices in Mumbai, Bangalore, Chennai and Dubai. Over 1,200 clients across FMCG, F&B, real estate, healthcare, education and lifestyle trust SDA. SDA fuses data-led strategy and creative storytelling to deliver measurable brand outcomes across digital, print and experiential platforms. For over two decades the agency has been guided by the core philosophy of ‘factual creativity’ where science and imagination are in complete harmony.