03 September 2026, Mumbai, India: German cricket is set to take a major leap in visibility, with nearly 300 domestic and international matches slated for broadcast-grade live production over the next year, marking one of the largest annual cricket production initiatives by an Associate nation in Europe. The effort is being led by SMW Global Media, the producer and commercial partner of the Deutschland Cricket Bund (DCB), in collaboration with Indian sportstech company SportVot, with the aim of making German cricket more accessible to audiences worldwide.
The partnership has already successfully delivered live coverage for DCB’s flagship domestic event, the German Super League, with editions in Berlin, Hamburg, Frankfurt, and T20 international events- the Switzerland Tour of Germany and Austria Tour of Germany,
Nordic Women’s Tri-nation T20 internationals are being produced in August, with participation from Germany, Sweden and Denmark. Further GSL editions in Gelsenkirchen, Stuttgart, and then finally the season-ender with the German Super Champions League are coming up next. Together, these tournaments mark a significant step towards enhancing the visibility, accessibility, and commercial potential of cricket in Germany.
SportVot, along with SMW Global, is helping deliver the complete end-to-end live production and streaming workflow from on-ground production, graphics, and live streaming to digital distribution, ensuring that every match reaches audiences with a professional broadcast experience.
Speaking about the collaboration, Sidhhant Agarwal, Co-founder & CEO, SportVot, said, “Cricket’s next phase of growth will come from emerging markets that are investing in building strong domestic ecosystems. Technology has become a key enabler in that journey. SMW Global in Germany is taking an important step by making its domestic competitions more visible and accessible, and we’re proud to support that vision. Our goal isn’t just to stream matches; it’s to provide a complete digital infrastructure that helps associations grow participation, engage fans, attract partners and create long-term value for the sport.”
Azhan Ahsan, Executive Director, SMW Global said, “Whichever country we partner up with, the emphasis is always to try and build cricket primarily at domestic levels. This is always challenging since monetizing domestic cricket from an associate nation is super hard. To keep the business model sustainable and build valuable cricket IP’s at the domestic level in associate markets, it’s sacrosanct that production costs are in check, and yet quality & delivery aren’t compromised. Our partnership with SportVot has given us the confidence that not only can we produce high-quality games, but we can also do that quickly, we can do that in high volumes, and most importantly, we can do this affordably. While we lead the effort on the ground, SportVot leads the effort in the studio – together, I am absolutely sure we can take this to every corner of the world.”
The collaboration reflects a growing trend across associate cricket nations, where digital broadcasting is becoming an essential part of developing the sport. Beyond increasing visibility, professional live production enables federations to strengthen fan engagement, provide greater exposure for players, attract commercial partners and preserve valuable match content for future analysis and storytelling.
About SportVot
SportVot is a global sports-tech startup on a mission to bring grassroots sports into the spotlight. Founded in 2019, the company offers end-to-end solutions for live sports production, from capture and streaming to distribution and analytics, designed to be both cost-effective and scalable. With over 5 lakh matches captured across 26+ countries and a digital viewership exceeding 100 million, SportVot is enabling local sports communities to gain visibility. The platform helps lesser-known athletes, teams, and associations showcase their talent through high-quality, accessible broadcasting.
About SMV Global Media
SMW Global Media is a full-service international sports marketing agency.
With involvement in over 250+ events in 40+ countries, they have managed, sold or produced over 100,000 hours of sports content. Additionally, they provide services such as rights management, sponsorships & investments, & other sports tech solutions.
