MUMBAI, 22nd August 2025: Sportz Interactive (SI), a global leader in sports technology and fan engagement, hosted the final of its 2025 Hackathon today, unveiling a range of GenAI-powered solutions designed to redefine the future of digital fan engagement. The annual event, held at SI’s Mumbai headquarters, brought together talent from across the company to develop cutting-edge ideas addressing complex challenges in the sports industry.
Seventeen teams competed with concepts aimed at creating deeply personalised and interactive fan experiences – all developed within just 48 hours ahead of the finale presentations. Highlights included an AI-powered content management system that streamlines publishing while reducing costs, an automated design and calendar assistant that transforms sports data into campaign-ready media, and an AI “factory” capable of turning text prompts into playable mini-games in minutes. Other innovations showcased an intelligent cricket platform for real-time coverage and a plug-and-play trivia widget for digital platforms that taps into proprietary sports data to deliver real-time, personalised and context-aware trivia. After multiple rounds, five standout teams advanced to the finale.
Adding to the festive atmosphere, the day’s finale opened with a spirited performance by The SIgnature, SI’s in-house band, whose renditions of popular tunes set the stage for the presentations.
A distinguished panel of judges, including Jake Lush McCrum (CEO, Rajasthan Royals), Binda Dey (Group CMO, Knight Riders Sports), Jatin Sapru (sports broadcaster), and Nikhil Raghavan (Partner, Marathon Edge), joined SI’s leaders Arvind Iyengar (Chairman) and Siddharth Raman (CEO) in evaluating the finalists.
“This year’s Hackathon was a testament to the incredible talent within our industry and a clear signal that GenAI is the key to unlocking the future of fan engagement,” said Siddharth Raman, CEO of Sportz Interactive. “The solutions presented today were more than just concepts; they were a direct look at the future of how sports organisations can connect with their audiences in smarter and more meaningful ways. We are empowering our teams to lead the charge in this new era of sports technology.”
