New Delhi, June 7,2025: In a strategic move aimed at accelerating the professionalization of India’s sports industry, Sportzprix, a leading Indian platform for grassroots sports education and talent development, has partnered with the UAX Rafa Nadal University School, Madrid, mentored by the tennis legend, Rafael Nadal to launch a globally recognized Master’s program in Digital Sports Marketing tailored for Indian students and sports working professionals.
This nine-month online program which blends Rafael Nadal’s high-performance philosophy with UAX’s academic expertise is set to roll out in October 2025 is designed to bridge a critical skill gap in India’s rapidly expanding sports economy by offering a future-ready curriculum in sports marketing, fan engagement, sponsorship strategy, and digital influence through a values-driven, globally relevant education model.
The curriculum has been developed by the academic team at UAX Rafa Nadal University School and includes a dedicated India-focused module, co-created with Sportzprix. This partnership aims to specialize components, localize international frameworks to the Indian sports context, covering topics such as league formats, brand partnerships, digital fan behaviour, and the evolution of influencer marketing in Indian sport.
It caters to graduates, athletes, and marketing professionals looking to upskill for a career in the growing sports business domain.
“With India bidding for global events like Olympics, CWG and the domestic leagues becoming bigger and more professional India is poised for a sports revolution, and marketing will play a central role in shaping its future. Our partnership with UAX Rafa Nadal University School brings world-class sports education to Indian students and professionals at the click of a button,” Mr. Prasad Mangipudi, Co-founder & CEO, Sportzprix
To ensure accessibility and flexibility, the program will be delivered in an online format, with an optional international immersion experience at the UAX Rafa Nadal campus in Madrid, offering learners first-hand exposure to global sports business practices. The positioned to play a pivotal role in developing a new generation of globally equipped, digitally fluent, and market-ready sports business professionals in India.
“I’ve always believed in the powerful synergy between education and sport. Sport shapes individuals, but without academic grounding, its impact is incomplete. The UAX Rafa Nadal University School excites me because it embodies this alliance — blending education, specialization, and industry relevance. In a rapidly evolving world, we aim to stay ahead by anticipating market needs, and with the exceptional team we have, I’m confident we’ll deliver exactly what the industry demands,” said Rafael Nadal, Founder, Mentor & Tennis Legend.
According to a Google–Deloitte report, India’s sports industry is projected to grow to $130 billion by 2030, driven by a surge in league-based formats, digital consumption, and a new wave of sports entrepreneurship. The launch of this program aligns with national momentum, offering a timely solution to the increasing demand for skilled professionals who can navigate and lead in this dynamic sector.
“The UAX Rafa Nadal School of Sport is designed to shape the future leaders of the sports industry, combining UAX’s academic experience with the sport values that have defined Rafa Nadal’s career: effort, humility, discipline, and perseverance. We focus on training the next generation of professionals in the multi-sports industry and sport technology, combining academic excellence with the values and experience of Rafa Nadal and his team”, said Mr. Miguel Palencia Yllera, Director, UAX Rafa Nadal University School.
The Digital Sports Marketing course will be open to graduates, working professionals, and sports entrepreneurs. Applicants must be graduates. Enrolment details and program structure are available on www.sportzprix.com/sportsed/UAX and the official UAX Rafa Nadal University School website.
