National, 18th October, 2025: STAN, India’s fastest growing social gaming platform backed by Google, has announced its ‘Diwali Dhamaka Sale’, a unique festive campaign that seamlessly brings together gaming industry, community and commerce. This initiative is a major step in STAN’s vision to deliver a 360° experience to its users where they intend to combine playing, engagement and smart shopping, all within one digital ecosystem.
The Diwali Dhamaka Sale by STAN brings together a diverse marketplace of leading brands, creators and gaming enthusiasts. It is designed for all digital consumers with active spending power, especially young gamers, Gen Z professionals, and families who enjoy online shopping and gifting. During the sale, users exclusive digital coupon codes and gift cards, through which users can access unmatched discounts across categories like fashion, food delivery, gaming, electronics and overall lifestyle brands. The offers are priced below market value, with additional milestone rewards for repeat purchases which keeps the consumer motivated.
As a part of this campaign, STAN has partnered with a wide range of e-commerce and leading lifestyle brands including Amazon, Flipkart, Zepto and Giva, among others. Rather than focussing on a single headline collaboration, the platform has built a multi-brand festive marketplace within the STAN store, enabling users to discover deals and offers across multiple segments.
Through its Brand Partnership Program, STAN offers game developers and brands direct access to India’s most engaged GenZ and Gen Alpha audiences, allowing them to connect meaningfully with a 30 million+ strong gaming community. The platform’s structured collaboration framework unlocks opportunities across premium in-app and video advertising, access to communities created for their respective games and creator led integrations through its 25,000+ verified creators, and cross-promotional reward exchanges via STAN Store.
“At STAN our goal is to evolve how the gaming community connects with brands and creators. The diwali sale campaign intends to seamlessly blend entertainment with commerce, allowing users to shop, save and celebrate together. At the same time it also empowers creators to unlock new revenue sources through performance driven programs.” said Mr. Parth Chadha, Co-Founder and CEO, STAN.
A core highlight of the campaign is its creator-led commerce integration. Creators can easily monetize through sales-linked commissions for users brought on app through their content, referral rewards, and engagement milestones, directly tying their community influence to commercial outcomes. This initiative strengthens the STAN Creator Program, which already enables thousands of creators to earn through content, referrals, and fan engagement.
The campaign also reinforces STAN’s broader mission to build a holistic social gaming commerce ecosystem. Through their platform they want to create a space where gamers, creators and brands grow together. STAN creates a space where Gamers enjoy exclusive discounts on in-game currency, digital vouchers and lifestyle products, creators earn through community-led campaigns and brands gain access to STAN’s 30M+ GenZ and gaming audience.
With this initiative, STAN continues to evolve beyond a gaming platform into a vibrant digital economy, empowering users to play, connect, and shop in one seamless experience.
