This Christmas, a comedic news capsule video is drawing attention for its unusual premise and timely message. The comedic news capsule opens with a reporter breaking ‘developing news’ that Santa is missing, setting off a trail of questions and intrigue. As the narrative unfolds, the mystery transitions into a larger idea – that financial inclusion and financial independence can enable individuals to take control of their own celebrations and aspirations, rather than waiting for seasonal generosity or last-minute miracles.
Using the familiar structure of a news bulletin, the news capsule video connects a light-hearted festive moment to a serious, contemporary reality. With access to fair, transparent, and timely financial tool like Stashfin, individuals are better equipped to plan ahead, support their families, and build financial resilience. The storytelling approach humanises financial empowerment, presenting it as an everyday necessity rather than an abstract policy goal, and making the message accessible to a wide audience during the festive season.
The concept has been ideated by Stashfin, a digital lending and financial services platform focused on expanding access to responsible credit for India’s underserved and emerging consumers. Through this festive narrative, Stashfin reinforces the idea that true financial empowerment enables citizens to be their own Santa — independent, prepared, and confident in shaping their financial futures.
