National, 18 March 2026: Periods bring along many concerns – discomfort, fear of leakage, and sleepless nights. However, most women do not realize that period nights have significantly different needs as compared to their period days. When these are not met, they may not get a good night sleep, and the fatigue may spill over to the next day leading to drowsy days. Interestingly, research shows that nearly 67 percent women on their periods suffer from sleep deprivation on few nights, making them more uncomfortable.1
Addressing this, Stayfree®, one of India’s leading menstrual hygiene brands has unveiled its latest digital campaign for Stayfree® Secure Nights, highlighting the need for a different night pad helping menstruating girls and women to wake up fresh after uninterrupted and peaceful sleep during period nights. Conceptualised by DDB Mudra, the digital film highlights a key behavioural pattern, where women treat their days and nights same and often use the same type of sanitary pad throughout their period cycle. Consequently, this results in waking up frequently during period nights to check for stains due to constant worry of leakage, only to find themselves dozing off at the most random times throughout the next day.
The new digital film suggests how opting for the right protection for period nights can change the next day’s experience. Stayfree® Secure Nights features NightLock™ Technology, meticulously designed to effectively absorb menstrual flow and help prevent leaks through the night. Along with 2x better coverage2, a wider back3, and a soft, comfortable feel, it is built to provide reliable night-time protection so women can sleep peacefully.
Manoj Gadgil, Vice President, Marketing and Essential Health Business Unit Head, Kenvue states, “As a brand, we know that many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. We designed Stayfree® Secure Nights to address specific night-time needs, with a superior pad featuring NightLock™ Technology and a wider back3 providing up to 100% leakage protection4 while sleeping. Through our latest campaign, we encourage women to recognize the difference between day and night protection and make the simple switch to a Stayfree® Secure Nights pad, so they can wake up feeling well-rested and ready to take on the day.”
The campaign will be seen across YouTube, Meta and leading OTT channels educating consumers about opting the right pad for peaceful sleep at night.
