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Step Inside the Season of Scents: Bath & Body Works Brings Its Holiday Magic to Nykaaland Delhi

[New Delhi, November 2025]: This festive season, Bath & Body Works, a global leader in personal care and home fragrance, is set to enchant the capital with its signature holiday magic at Nykaaland, New Delhi. Inviting guests to Give Big Little Moments and experience an immersive world of fragrance, festivity, and celebration from 7th to 9th November at NSIC Exhibition Grounds, Okhla.

Following two highly successful showcases in Mumbai, Bath & Body Works makes a grand Delhi debut with an experience that captures the magic of the holiday season, a celebration of delights and grand gestures that make the season unforgettable through fragrance.

A Whimsical World of Wonder
At the heart of Nykaaland, Bath & Body Works unveils a breathtaking giant snow globe — an experiential masterpiece inspired by the nostalgia and sparkle of the season. The space invites guests to explore the brand’s beloved holiday collections, discover thoughtful gifts, and indulge in sensorial experiences that evoke warmth, joy, and connection.

From interactive zones and exclusive giveaways to festive treats and photo-worthy moments, every detail reflects the brand’s signature blend of craftsmanship, quality, and celebration.

A Celebration of Scent and Story
From immersive marketing moments in iconic spaces to festive store environments, the brand is creating a season full of discovery and connection. Each fragrance tells a story of comfort, indulgence, and togetherness — making the brand a true destination for fragrance-led gifting this holiday season.

“We’re delighted to bring Bath & Body Works’ signature holiday experience to the first-ever Nykaaland in New Delhi. This immersive experience celebrates everything Bath & Body Works stands for — self-care, gifting, and joy,” said Abhishek Bajpai, CEO, Apparel Group India.

Passionate in Marketing
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