A phenomenal new launch amidst the magnanimous Jio World Drive, Steve Madden opened its doors to an edgy and fashionable concept store at the property. Drawing inspiration from the bustling chic streets of New York, the store carries the aura of the Classic Rock and Roll era, encapsulating elements of the time period in its ambience including large spaces sprinkled with natural elements.
A magnanimous new launch by Reliance, the Jio World Drive is a sprawling mall located at Bandra Kurla Complex in Mumbai; a luxurious property sprawled across 17.5 acres. Housed amidst premium Indian and international brands, the iconic Steve Madden launch saw a plethora of guests at its opening including celebrities like Khushboo Grewal, Nauheed Cyrusi
And Anu Malik; Prominent influencers and media personnel such as Sonam Poladia from Hello magazine, Daljit Kaur Aulakh from Travel & Leisure, Sarang Patel, Prerna Mehra, Neha Modi Jalan, Shrima Rai, Yuvika Abrol and more!
A rock and roll party set the tone of the event, carrying festive fervour within the four walls of the store. A vibrant photo booth was a popular element, wherein patrons clicked memory keepsakes and thereafter received the tokens with exciting graphics attached to their photographs!
The Steve Madden store carries a refined and modern setting, showcasing an overreaching Downtown New York theme, carrying in its deco vertical brick walls, concrete wall finishes, wooden louvre, olive and tan distressed leather and more.
The Fall-Winter Collection takes an approach towards a new movement amidst a new world. While may think and dress differently, nestled within each heart lies a rock and roll beat. The collection encompasses this spirit with dark hues, metallic textures through fabric, leather and studs. A range of trendy sneakers, boots, sandals, accessories and more for men and women make for a majority of the collection.