Delhi, May 27, 2026: Stylox Fashion, one of India’s fastest growing menswear and denim-focused fashion brands, has officially launched its D2C e-commerce website Stylox.in, as part of strengthening its omnichannel strategy. Along with that, the brand is now live on major online shopping platforms like Amazon, Myntra , and Flipkart giving the customers an ease of buying Stylox items across multiple channels without much hassle.
The newly launched website Stylox.in gives shoppers a seamless experience, faster browsing, and easy access to the brand’s newest collections. All of it while further boosting Stylox Fashion’s expansion of omnichannel presence and D2C reach within India. The launch is a key part of Stylox Fashion’s growing D2C strategy, allowing customers to experience the brand directly across both online marketplaces and its own digital storefront.
The expansion marks a major step in Stylox Fashion’s growth journey following a recent board meeting attended by the company’s leadership, investors, industry veterans Mr Sanjay Nigam, Founder, Fashion Entrepreneur Fund; Amit Singhal, Advisor, and Ritesh Verma, VP, Fashion Entrepreneur Fund and brand ambassador Mr Sukhbir Singh. The discussions focused on accelerating the brand’s reach across both marketplace platforms and D2C channels, with a strong emphasis on accessibility, scale, and product visibility.
On the latest expansion, the brand ambassador of Stylox Fashion, Sukhbir Singh said, “I’ve been associated with Stylox fashion for Two years, and I am proud of this partnership. Vishal and Ritika have built something real here. Stylox Fashion understands the Indian man, their style, their budget, and what they actually want to wear. Now that the brand is available on every major platform people shop on, along with a completely refreshed website and new collections, I genuinely feel this is just the beginning of a very big story.”
Speaking about the expansion, Co-Founders, Ritika Mehra and Vishal Mehra said, “This launch is an important milestone for Stylox Fashion. While denim continues to remain our core strength, the brand today represents a much wider menswear vision. Launching our ecommerce website and expanding across Amazon, Myntra, and Flipkart allows us to reach consumers across the country and build a stronger and more direct relationship with our customers. The website is not just a sales platform for us, it is becoming the centre of our D2C journey, helping us understand consumer preferences better while strengthening our omnichannel retail strategy. The new collections reflect the direction in which the brand is evolving – modern, accessible, and fashion-forward.”
Over the last few years, Stylox Fashion has steadily strengthened its presence in India’s fashion market through its focus on affordable, high-quality menswear. With a network of 60+ stores across the country, growing retail footprint, expanding digital presence and more attention on modern fashion categories the brand is gearing itself for its next phase of nationwide growth.
