National, India: 29th July 2026 : Surya Roshni Roshni Ltd, one of India’s most trusted names in lighting, wires & cables, fans, home appliances, water pumps, PVC pipes, water tanks & steel pipes, has unveiled its new brand campaign, ‘Har Daur Mein Surya’. Unlike the earlier films focused on individual categories, this film places the Surya brand at the centre, reflecting on its journey of over five decades, from building a longstanding association with Indian households to expanding its presence across global markets. As lifestyles have evolved and generations have changed, the campaign highlights the brand’s effort to remain relevant while staying true to its core values.
Built on the thought that while every phase of life eventually gives way to the next, the relationships that endure are the ones people value most, the campaign reflects Surya’s journey of growing alongside changing consumer needs. More than a story of products, it reflects the familiarity and confidence the Surya brand has built over the years.
Marking a new chapter in the company’s brand journey, the campaign moves beyond product-led storytelling to bring Surya’s diverse portfolio under one shared identity. Through relatable moments across different stages of life, the film portrays how the brand has remained a part of everyday experiences, reinforcing its position as a company that has evolved alongside India’s growth over the past five decades.
“Every era brings its own shifts—in technology, in lifestyle, and in what people expect from the brands they choose. While those changes continue, our focus has remained on building lasting relationships with our consumers. Our thought ‘Har Daur Mein Surya,’ reflects our commitment to remaining a dependable partner for consumers as their needs continue to evolve,” said, Vasumitra Pandey, CEO – Lighting & Consumer Durables, Surya Roshni Limited.
The campaign will be released across digital and social media platforms, with the film available in Hindi to engage audiences across key markets. Reinforcing the thought, “Har Daur Badalta Hai, Par Saath Rehna, Zaroori Hai,” the campaign reflects the brand’s continued commitment to being present through different phases of consumers’ lives.
About Surya Roshni Limited
Founded in 1973, Surya Roshni Ltd. is a diversified Indian conglomerate with a strong presence across lighting solutions, consumer durables, wires & cables, fans, home appliances, PVC pipes, water pumps, water tanks, steel pipes and allied infrastructure products. The company has a strong footprint in consumer and professional lighting, offering efficient solutions for residential, commercial, industrial, and large infrastructure applications.
Recognized for its integrated and backward-integrated manufacturing capabilities, robust R&D, and a strong nationwide distribution network, Surya operates five manufacturing facilities across India—Malanpur (MP), Kashipur (Uttarakhand), Bahadurgarh (Haryana), Hindupur (Andhra Pradesh), and Anjar (Gujarat). The Surya Technology & Innovation Centre (STIC) in NCR further strengthens product development through stringent quality, testing, and performance standards.
With over 50 years of industry leadership, an annual turnover approx. ₹7,500 crore, and exports to 50+ countries, Surya has emerged as India’s largest ERW pipe exporter and a leading name in lighting and electrical solutions. The company remains committed to sustainable manufacturing, long-term partnerships, and creating enduring value for customers, communities, and stakeholders.
For more information, visit www.surya.co.in
