Chennai: Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, today inaugurated India’s first ‘Suzuki Lounge’ – a new integrated service and customer experience outlet designed to make workshop visits more comfortable, transparent and engaging.
SMIPL’s first Suzuki Lounge, Riddhi Auto Agencies LLP (Riddhi Suzuki) in Pimpalghar, Bhiwandi, Thane (Maharashtra), was inaugurated by Mr. Vivek Jain (Assistant Vice-President – After Sales, SMIPL). and Mr. Osamu Tani (Operation Manager – After Sales, SMIPL) in the presence of officials from SMIPL and Riddhi Suzuki.
Commenting on the inauguration, Mr. Hari Krishna K., Executive Officer, Sales & After-Sales, Suzuki Motorcycle India Pvt. Ltd., said, “Suzuki Lounge represents a significant step forward in our customer-centric approach and brings the spirit of ‘By Your Side’ into the service experience. Today’s customers expect more than just service. They seek transparency, comfort, and a premium experience. With Suzuki Lounge, we are creating an environment where customers can relax, stay connected, and confidently witness the care and expertise that goes into servicing their vehicles.”
Suzuki Lounge: Where Service Meets Customer Experience
Suzuki Lounge brings together a modern service workshop, premium customer lounge and dedicated new vehicle display area within a thoughtfully designed environment, offering customers more than a conventional workshop visit.
The customer lounge reflects a hospitality-led approach, with contemporary interiors, warm wooden accents and soft, well-balanced lighting. A café-style reception, comfortable seating and dedicated discussion spaces create a welcoming setting for customers during their service visit.
The service area remains visually connected to the lounge through an open layout and glass partitions, providing customers clear visibility of workshop activities while trained Suzuki technicians attend to their vehicles. The Thane outlet is equipped with four service bays.
Complementing the service and lounge areas is a dedicated new vehicle display zone, where customers can explore Suzuki’s latest motorcycles and scooters and learn more about their features during their visit.
By combining hospitality-inspired spaces with greater openness around the service process and opportunities for product discovery, Suzuki Lounge creates a more reassuring and engaging customer experience.
With the introduction of Suzuki Lounge, SMIPL is further strengthening its after-sales network and customer touchpoints, while bringing a more contemporary approach to the service journey.
ABOUT SUZUKI MOTORCYCLE INDIA PVT LTD (SMIPL)
Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of Suzuki Motor Corporation, Japan, started its India operations in February 2006 from its manufacturing plant at Kherki Daula, Gurugram, Haryana. The company manufactures scooters (125cc), premium motorcycles (150cc and above) and Big-Bikes best suited for Indian customers.
