Delhi, India September 2026 – Swarovski introduces Swarovski Classica, a modern jewelry collection crafted for everyday elegance and effortless sophistication. Designed by Swarovski Global Creative Director Giovanna Engelbert, the 29-piece collection presents a refined edit of pendants, bracelets, rings, and earrings, each designed to feel instinctive on the body and to be worn like a second skin with fluid elegance from morning to night.
Inspired by the organic elegance of the calla lily, the collection is characterized by fluid silhouettes and balanced geometry, expressed through softly contoured shapes. Crafted in sterling silver from recycled sources, with injections of 18k gold finishing, the designs are infused with the light of Swarovski Zirconia, introducing luminosity and levity to each piece.
Swarovski Classica marks the arrival of a fresh aesthetic within the House’s portfolio, experimenting with materials, cuts, and stone placements while maintaining a refined, contemporary sensibility.
Minimalist and timeless in spirit and quietly confident, the collection introduces another expression of the Swarovski universe, an elegance that is whispered rather than declared, revealing a new nuance of the House’s design language and reflecting its infinite creativity and savoir-faire.
Giovanna Engelbert, Swarovski Global Creative Director says: “For Swarovski Classica, I was inspired by the natural elegance of the calla lily, there was something truly poetic about translating its fluid silhouette into the softly contoured shapes that distinguish this collection, which also unveils new facets and nuances of the House’s design language, affirming our infinite creativity and unique savoir-faire”
To bring the new collection to life, Swarovski has enlisted pop icon and Global Brand Ambassador, Ariana Grande, as the face of the campaign. Conceptualized by Engelbert and photographed by longtime collaborators Mert and Marcus, the campaign showcases the multiple ways to mix and match the organic silhouettes of Swarovski Classica.
About Swarovski:
Master of Light
About Swarovski Masters of Light Since 1895 Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world’s finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact
