Mumbai, August 07, 2026: Swiggy Dineout, the dining out vertical of Swiggy, and Biscoff today joined hands for “DM a Lonely Cup”, a new integrated campaign celebrating the iconic pairing of Biscoff with hot beverages. The campaign invites people across India to spot, share and “rescue” lonely tea and coffee cups by pairing them with a Biscoff cookie – bringing to life the belief that no cup is complete without a Biscoff by its side.
To take this campaign to consumers, Swiggy Dineout has partnered with the brand to serve Biscoff cookies alongside tea and coffee in 55 cafés across 8 cities.
This partnership is designed to make Biscoff part of these everyday rituals to celebrate the natural connection between Biscoff and tea and coffee occasions. Consumers can also join the movement online by sending pictures of their lonely tea or coffee cups and stand a chance to receive a Biscoff rescue kit featuring a custom Biscoff cookie sleeve.
By turning a simple, everyday yet highly talked out social media habit into an engaging, offline and online experience, this campaign is aimed at giving consumers yet another exciting reason to step out, explore their favorite cafés, and discover the joy of the perfect cup.
