National, July 29, 2026: Fevicol MR, from the art & craft portfolio of Pidilite Industries Ltd., has launched four special edition packs inspired by Marvel’s Spider-Man. Featuring exciting Spider-Man artwork and QR-enabled crafting tutorials, the packs encourage young fans to unleash their creativity as anticipation builds for Spider-Man: Brand New Day.
Kashyap Gala, Senior Vice President, Consumer Products, Pidilite Industries Ltd., said, “At Fevicol MR, we are constantly looking for ways to connect with and engage our young consumers. Pop culture today plays a significant role in shaping newer generations, and we are tapping into that energy to create memorable experiences for our audience. And who better than Spider-Man? Through this collaboration, we aim to build a stronger emotional connection with young fans while continuing to deliver the trusted product performance that consumers have come to expect from Fevicol MR.”
For generations of fans, Spider-Man has been an introduction to the world of Super Heroes, inspiring courage, curiosity, and imagination. Through this collaboration, Fevicol MR taps into that spirit, positioning itself as a trusted companion for young creators as they embark on their own creative adventures.
Each specially designed Fevicol MR pack features a QR code that unlocks engaging crafting lessons and tutorials.
These interactive experiences encourage hands-on learning and make everyday school projects and craft activities more enjoyable, while bringing the world of Marvel’s Spider-Man closer to young fans. The special edition range is now available across retail outlets, modern trade stores, and q-commerce platforms nationwide.
With these Marvel’s Spider-Man-themed packs, Fevicol MR adds a creative twist to everyday crafting, inspiring children to explore their imagination, express themselves creatively, and discover the artist within.
About Pidilite:
Pidilite Industries Limited is a leading Indian manufacturer of adhesives, sealants, construction chemicals, art and craft materials, and DIY products. Driven by strong in-house research and development, the company offers innovative solutions for consumers, craftsmen and industries. Its flagship brand, Fevicol, has become synonymous with adhesives in India and is among the country’s most trusted brands. Pidilite’s portfolio also includes well-known brands such as Fevikwik, Fevistik, M-Seal, Dr. Fixit, Roff, Araldite and Fevicryl.
