PARIS, October 2026: Swiss Beauty, one of India’s fastest-growing cosmetics brands, takes to the Paris Fashion Week runway, marking a significant milestone in the brand’s journey from an Indian beauty label to an international fashion platform.
As part of the partnership, Swiss Beauty makeup will feature across the runway, with eight makeup looks created using Swiss Beauty products and worn by six models and two influencers. The partnership places Swiss Beauty products directly within the creative process of the show, bringing the brand’s makeup expertise to one of the world’s most recognised fashion stages.
For Swiss Beauty, the association represents more than a brand presence at Paris Fashion Week. It brings the brand into a space where fashion, beauty and creative expression come together, allowing its products to be experienced through runway looks designed for an international fashion audience.
“Building Swiss Beauty has always been about understanding our consumers and growing with them. To now see Swiss Beauty walk the runway at Paris Fashion Week is an incredibly proud moment for all of us. It reflects how far we have come, but more importantly, the ambition with which we are building what comes next. Paris is an important moment in that journey, and one that gives us immense confidence about where Swiss Beauty can go from here,” said Mohit, Founder, Swiss Beauty.
Over the years, Swiss Beauty’s partnerships have helped it connect with a wide audience across India. Its Paris Fashion Week participation takes that experience to a new horizon, moving beyond conventional brand visibility to put its products directly into the hands of the creative process.
“What makes this moment exciting for us is not simply being present at Paris Fashion Week, but seeing Swiss Beauty products become part of the creative language of the runway. Makeup has always been a powerful form of self-expression, and these eight looks give us a new canvas to demonstrate that. Each look brings out a different side of our products and shows the versatility we want consumers to experience every day,” said Shalini, AVP- Marketing, Swiss Beauty.
The moment also gave the brand an opportunity to take its larger creative philosophy, We Got You, into a completely new setting.
“Fashion and beauty have always played off each other and Paris felt like the right place to take that relationship somewhere new. But more than taking our products to the runway, for us, this was about taking ‘We Got You’ to Paris. Seeing that thought come alive across different faces, different looks and different moments made it much bigger than a line. We don’t just make the look, we walk it. And now, Paris, We Got You.” said Gresha Sen Gupta, AVP- Creative Director, Swiss Beauty.
The partnership reflects a larger ambition for Swiss Beauty to take its makeup beyond traditional brand and consumer touchpoints and into the heart of global fashion and culture. Working closely with Gold Coast, the brand brought this vision to life at Paris Fashion Week, creating an opportunity for Swiss Beauty products to play an integral role in the runway presentation and be experienced as part of the creative process itself.
