Mumbai, 23 February 2026: Following the lifestyle-driven narrative of Olympic gold medallist Neeraj Chopra discovering Switzerland beyond the expected, Switzerland Tourism has launched an integrated multi-city campaign across Mumbai, Delhi, and Gurugram to amplify the story at scale.
Anchored in Neeraj’s immersive journey through Zurich and the alpine heights of Schilthorn, the campaign positions Switzerland as a destination where urban culture, refined lifestyle, and high-adrenaline adventure coexist seamlessly.
As part of the rollout, the campaign leveraged strategic print integrations across leading English dailies in Mumbai and Delhi, spotlighting the core narrative and enhancing editorial visibility. The print presence lent strong credibility to the storytelling, reinforcing Switzerland’s positioning among premium urban audiences.
To further strengthen mass awareness, the campaign was supported by high-impact Out-of-Home (OOH) installations across airports, premium malls, and key lifestyle districts in Mumbai, Delhi, and Gurugram. The 15-day sustained visibility drive ensured strong engagement across high-footfall urban touchpoints, targeting frequent flyers, young professionals, and aspirational travellers.
By combining impactful print storytelling with dominant outdoor visibility, the integrated campaign delivers both credibility and scale. Through this strategic amplification, Switzerland Tourism reinforces Switzerland’s appeal as a multifaceted destination—where culture, creativity, leisure, and alpine adventure come together in one seamless journey.
